Sign In

Sebastian Hayto

Specialty Retail for High Growth Consumer Brands

Sebastian Hayto is the Founder of Middlebox, a company that provides bespoke services for digitally native brands aiming to expand their retail footprint.12 He is based in London, England, United Kingdom.1

Professional Experience

  • Founder at Middlebox (2023 - Present)1
  • COO at Kameo Health Inc (2020 - 2023)1
  • Specialty Retail & Brand Partnerships at Harry's, Inc. (2015 - 2020)1
  • Retail Sales at Quirky (2014 - 2015)1
  • Merchandizing & Supply Chain at Target (2011 - 2014)1

Education

Sebastian Hayto holds a Bachelor of Arts degree with a dual major in Psychology and Economics from McGill University.

Expertise

Hayto has a strong background in retail and brand marketing, specializing in orchestrating brand launches with high-equity retail partners.2 He leverages his industry knowledge and connections to help digitally native brands expand into retail markets.24

Recent Developments

As of July 11, 2024, Middlebox began working with ZBiotics, a brand Hayto had been following and using for years.3

Personal Life

Sebastian Hayto was married in early May 2024.5

Highlights

Aug 28 · linkedin

Excited to launch Caldera + Lab at Uncrate this week.

If I had a shopping spree at 1 retailer or needed to accessorize like a 007 agent, I’d shop uncrate.

I first worked with their team when Harry’s launched in retail for the first time.

Ever since, they’ve been thoughtful retail professionals, quickly saying “no” when the fit wasn’t right for their audience but always leaning in when it was.

https://lnkd.in/gQifc26N

Team Middlebox strikes again. Thank you Cathleen Cataldo for driving this!

Aug 27 · linkedin

Aerflo launches TODAY. Very proud that Middlebox will be working with Aerflo on all things retail. This brand will be everywhere in no time.

Want to watch a best-in-class DTC brand come to life after 5 years in the making?

Follow along at Aerflo.co or Instagram.com/aerflo.co.

Congrats John Thorp, Buzz Wiggins and the full Aerflo team!

https://lnkd.in/exFZ-W7p

Related Questions

What inspired Sebastian Hayto to start Middlebox?
How did Sebastian Hayto's experience at Harry's influence his work at Middlebox?
What are some notable brands that Middlebox has worked with?
How does Middlebox help DTC brands transition into retail?
What challenges has Sebastian Hayto faced in his career?
Sebastian Hayto
Sebastian Hayto, photo 1
Sebastian Hayto, photo 2
Add to my network

Location

London, England, United Kingdom