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Steven Petrillo

Product Development for Consumer Brands

Steven Petrillo is a finance professional with a Bachelor's degree from the University of Maryland and additional studies at The American University of Rome.

Having worked at various organizations, Steven has gained diverse experience. He has been a Product Development Program Manager at Harry's, Inc., a Co-Founder at Only, contributed to Product Innovation at The Naked Market, and served as a Leasing Manager at Atlas Lane.

Currently, Steven is involved in side projects as a self-employed individual, showcasing his entrepreneurial spirit and versatility.

Highlights

Jun 4 · linkedin

Any LinkedIn folks headed to Fancy Foods this month? Would love to meet up if so!

Swing by me and Francesco Canchari's booth (#4850) if you're interested in checking out some unique salt. Our Peruvian pink salt is hand harvested in the Andes Mountains using pristine spring water - giving it a more rounded flavor and higher mineral content than most other salts around.

We'll be presenting both our Maras Gourmet and Only brands. All products are retail, food service, and manufacturing ready. Francesco's made a splash in Peru and internationally and we're still chipping away at the US market.

(I'm also personally most interested in making spring salt an economically viable replacement to cheap sea salt in food manufacturing. If anyone reading this is a copacker or brand owner I'd love to get your thoughts on how you view salt as an ingredient)

Jan 9 · linkedin

Any cpg folks out there interested in taking on a side project?

For the past few years I’ve been working with a mine in Peru to offer their spring salt in America. It hit a point on Amazon where it’s self sufficient and growing organically enough that it doesn’t require much attention. And the sharper growth in the short term has made me want to start stoking the fire again.

Through 2024 I’d like to shift focus offline and get spring salt into retail and food service. There’s enough operational and financial support from the mine in Peru (shoutout to Francesco) to make this a competitive replacement to most other salts. Issue is that requires selling and marketing, and at my core I’m just not that guy. I’m better at making things than I am at convincing people to buy things.

This has been a passion project of mine since the start and if there’s anyone out there equally excited about a project like this I could certainly use some help on the sales and marketing side. In any capacity.

And generally if anyone’s got any advice for getting a commodity in retail/distribution I’m all ears! Would love to chat. I’m a bit out of my element but I’ve got unique access to an exceptional salt. Been a great experience working on this and plan on doing so for the next many years.    The numbers for those curious: 2021: $60k (DTC and Wholesale) 2022: $20k (Amazon) 2023: $53k (Amazon) 2024: Est $125k (Amazon)

onlysalt.co https://a.co/d/gOLEkj0

Related Questions

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Steven Petrillo
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Location

New York, New York, United States