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SeoYoung Shin
Marketing Campaign Manager at Salesforce
Professional Background
SeoYoung Shin is a distinguished global marketing professional with over 10 years of robust experience in the IT and B2B tech industry. Throughout her dynamic career, she has specialized in a multitude of marketing disciplines, driving significant business impact through innovative marketing approaches. SeoYoung strongly believes that 'simplicity is the ultimate sophistication,' guiding her strategies in demand generation, digital marketing, and more.
Having held numerous pivotal roles, SeoYoung's expertise encompasses full-funnel digital marketing, programmatic account-based marketing (ABM at scale), marketing automation, and comprehensive data analytics. Her proficiency is especially evident in her ability to execute omni-channel campaigns effectively, while also honing skills in complex audience segmentation and persona buying journey design. SeoYoung has successfully employed data storytelling techniques to enable more impactful marketing communications strategies and has significantly contributed to sales enablement and go-to-market planning and execution.
Education and Achievements
SeoYoung Shin graduated with a Bachelor of Business Administration (BBA) from 서울여자대학교, where she developed a strong foundation in business principles. In addition to this, she has a bachelor's degree in Hotel Management and a minor in Economics, both from the same esteemed institution. Her educational background provides her with a unique perspective on marketing that integrates various disciplines.
Her extensive career at National Instruments (NI) reflects her versatility and commitment to excellence. SeoYoung has climbed the ranks from an Event Marketing Specialist to the Principal Global Marketing Manager - Enterprise Demand, showcasing her ability to adapt and thrive in challenging environments. Throughout her tenure at NI, she has been instrumental in driving marketing strategies across the Asia-Pacific (APAC) region, leading integrated marketing campaigns that align closely with organizational goals.
As Integrated Marketing Campaign Manager at 세일즈포스, she continues to leverage her expertise to develop strategic approaches that maximize demand generation and enhance customer engagement.
SeoYoung is not only known for her technical capabilities with various global CRM platforms and MarTech tools—such as Salesforce, Pardot, Eloqua, Adobe Experience Manager (AEM), Adobe Analytics, Tableau, and 6sense—but also for her innovative spirit in applying these tools to amplify marketing efforts and improve efficiency.
Achievements
SeoYoung's career is highlighted by her numerous achievements that exemplify her leadership and marketing acumen:
- Successfully launched and managed multiple large-scale integrated marketing campaigns that resulted in a significant increase in lead generation and sales conversion rates.
- Spearheaded the transition to programmatic account-based marketing initiatives, seamlessly aligning marketing efforts with sales objectives.
- Played a critical role in leading the global digital campaign for one of NI's flagship products, enhancing brand visibility and customer engagement across different markets.
- Developed targeted email nurturing strategies that improved customer retention and engagement through a focus on personalized content.
- Recognized for her ability to conduct deep data analysis and turn insights into actionable marketing strategies, enhancing overall business performance.
- Key contributor to the design and execution of a seamless go-to-market strategy for new product launches, integrating both offline and online channels to maximize impact.
In addition to her marketing prowess, SeoYoung has shown a dedication to continuous learning and professional development, keeping abreast of the latest marketing trends and technologies. This commitment to excellence not only benefits her career but also enhances the teams she leads and collaborates with.
Through her career, SeoYoung Shin has built a reputation as a dedicated and innovative marketing leader, utilizing her extensive background and skills to create compelling marketing strategies that resonate with target audiences while driving tangible business results.
