Suggestions
Sergej Pavljuk
Founder of StoryMatters.online and Majitel at OneStory s.r.o.
Sergej Pavljuk is the Founder of StoryMatters.online, a company that focuses on helping clients gain influence and generate sales through LinkedIn.1 He is based in Vrbno pod Pradědem, Moravskoslezský, in the Czech Republic.1
Background and Education
Sergej studied at the University of Economics in Prague, specifically at the Faculty of Economics and Public Administration.1
Professional Focus
Pavljuk's work primarily revolves around LinkedIn marketing and strategy. He helps clients optimize their LinkedIn presence to increase their visibility and generate business opportunities.23 His expertise seems to lie in creating engaging content and developing effective LinkedIn strategies for individuals and businesses.
Content Creation
Sergej is actively involved in creating and sharing content on LinkedIn. He regularly posts about:
- Marketing strategies and tips2
- LinkedIn-specific tactics for gaining influence and sales3
- Observations about energy companies and their representatives in the Czech and Slovak markets4
- Insights into the Czech LinkedIn market and its peculiarities5
Language Transition
In March 2024, Sergej announced a transition from primarily Czech-language communication to English. This shift was accompanied by an expansion of his content strategy to include platforms such as TikTok, YouTube, and Instagram.6
Approach to LinkedIn Marketing
Pavljuk's posts often discuss the challenges and realities of building a presence on LinkedIn. He addresses topics such as:
- The difficulty of gaining attention and engagement on the platform8
- The importance of persistence and strategy in LinkedIn marketing7
- Observations about successful figures in various industries and their LinkedIn presence45
Through his company StoryMatters.online and his personal brand on LinkedIn, Sergej Pavljuk positions himself as an expert in leveraging LinkedIn for business growth and personal branding.
Highlights
Do you really need to comment on other users' posts? What shall your comment be like? How does that help you?
David Braný just published a popular post that charts regarding TOP creators on LinkedIn are nonsense. And that guy kinda has a point:
your professional value is not equal to your visibility on LinkedIn
and I might add that
your value does not equal to the money you make
and there is no single stupid number or chart that defines you as a person. Grow up, duh.
While that is true, there is also no way people will drop comparing their visibility, hour rates, or sports records. Why?
→ Since the numbers show you the change between the point where you are and the point where you wanna be. ←
You are the one who chooses the goals and means to it. Charts are just an indicator of a progress.
If you have a business reason to be visible, you kinda need to measure the absolute visibility and its relative relevance → hence the KPIs, ROIs, and deadlines.
Ask about methodology and exclude the data errors. Do not trust the numbers blindly; think about them and let them help you to get real feedback from the market.
The attention Davids's post got may be measured as well. And I will tell you what: if you are one of those who is tired of numbers and data regarding LinkedIn, you better unfollow me.
While I named our company StoryMatters since I believe that humans go first, I also know that data should not be disregarded. In case of LinkedIn they keep us - your marketing guys - accountable.
