Suggestions
Sergey Kudryashov
Founder And Chief Executive Officer at Cadabra Systems
Father of two π¨βπ©βπ¦βπ¦.
Highlights
What people management and company culture books would you recommend? π Yesterday at a TheWays mentor session I stuck at recommending one good book for the first-time "Head of ..." manager: I know there are good parts in "The Hard Thing About Hard Things" by Ben Horowitz, in BUILD by Tony Fadell, a ton of useful info in Matt Mochary Curriculum and a great article "Performance Reviews β Use This System to Become a Better Manager" by Lenny Rachitsky (also "Delivering Happiness", "Trillion-Dollar Coach", "Rework" and much more) but for now I can't remember the "main" book every "1st-time" people manager should read.
What one book could you recommend?Β
The annual "Whom did Apple kill this time" lottery has been held.
The first 64 minutes could have been skipped, really, what was so important here? If you haven't bought a calculator for your iPad in 14 years, do it now: PCalc or Soulver.
Sure, AI is interesting. But this is the case when "giants" watched at "what stuck" and built it into their services.
Let's dig into why Apple needs all this. Why do they make "standard apps"? They do not sell them, there is no subscription, and everything is included in the one-time cost of the device. The task of all standard Apple software is to make you buy a new device, and whether you will use apps or not is of no interest to Apple.
That is why the AI narrative in the presentation was intended to make you buy an iPhone 15 or 16, which will have all these innovations working without limitations.
For us, app creators, everything Apple has added to its apps must also be available to us: all image, text, and context generators, and it will be "free" to use, unlike today's "open ai tokens". This will greatly simplify AI functionality on Apple devices β it can be enabled by default, not after the user performs some proactive action (as it works now).
Still, Apple's strength is that they are a Hardware company, something that Google, Microsoft (they never wanted to) and ~~faceb~~ Meta cannot do. We found out that Apple is aware of this "non-competitive" advantage when all iPhones learned to talk to each other for FindMy, and Apple got into the game here too: "we've made such a powerful device, why do you need all this cloud server power", and they polished it up with the topic of Privacy.
It's nice, there's a reason to sell a new iPhone (because other reasons have already dried out) and build a "multi-choice" LLM provider based on Siri, for which someone will pay a few tens of billions as the default choice, just like they used to do with Safari search.
Well done.
#apple #wwdc

