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Sergio Pérez

Marketing Executive | Award-Winning Marketer | 40 Under 40

Sergio Pérez is an accomplished marketer with a track record of success in the restaurant industry. Currently, he holds the position of SVP and Head of Marketing at Emmy Squared Pizza, where he leads various marketing initiatives such as brand management, digital strategy, public relations, and more.

Recognized for his expertise in launching top-tier digital platforms and crafting effective sales strategies, Sergio has profound experience working with Quick Service Restaurants (QSR), Fast Casual, and Family Dining brands. He has been acknowledged as one of QSR Magazine's '35 Young Restaurant Leaders to Watch' and featured in the Charlotte Business Journal's '40 Under 40'.

Sergio Pérez has been a recipient of prestigious accolades such as the Platinum Award for 'Innovation in Customer Experience' and a Gold Award for 'Best Multi-Channel Experience' from Loyalty360. Additionally, he has been honored with the 'Best Digital Transformation' award from the Modern Retail Awards and 'Technology Implementation of the Year' award from the Retail Technology Innovation Hub.

Prior to his current role, Sergio garnered valuable marketing experience in various reputable organizations including Bojangles, Church's Chicken, Johnny Rockets, Perkins Restaurant & Bakery, Huddle House, and Garden Fresh Restaurants. With a Bachelor of Arts in Communication from Texas A&M International University, Sergio Pérez is bilingual in English and Spanish.

Highlights

Aug 12 · linkedin

🚨 Personal Pizza News🚨

I'm thrilled to announce that I have joined the executive leadership team at Emmy Squared / Pizza Loves Emily Restaurant Group as the new head of marketing! Emmy Squared Pizza was recently recognized in Nation's Restaurant News' “100 Under 100” list, showcasing brands with significant growth momentum in the restaurant industry. Excitingly, this is just the beginning for us.

I am pumped to collaborate with my colleagues and partners to bring Detroit-style Pizza, award-winning burgers, and exceptional cocktails to new cities across the country. Above all, I am energized to spearhead the marketing team and pave the way for the brand's future growth!

Jul 10 · linkedin

I recently bid farewell to Bojangles'​ Restaurants, Inc., marking the end of a meaningful chapter in my professional career.

When I first became part of the team three and a half years ago, my goal was to lead the digital transformation for this beloved chicken, biscuits, and tea brand.

Today, I take great pride in what we have achieved:

  • We launched a new website and app, making it easier for customers to access the best fried chicken.

  • We introduced a new engagement platform to understand guests better and increase customer lifetime value.

  • We have built a top-notch tech stack: Plein Air Agency, Sparkfly, Braze, Bikky, Radar.

  • We launched new incremental revenue channels like catering.

  • More importantly, we built a nine-figure digital business by redefining the way we engaged and reached guests.

This journey wouldn't have been possible without the support of many:

To José Armario and Jackie Woodward, I extend my heartfelt gratitude for giving me with the opportunity to work with one of the finest teams in the industry. Your leadership, experience, and wisdom gave me confidence. I will remain forever grateful.

To my team, my colleagues, and franchisees, thank you for the partnership and support! Your passion for the brand, your unwavering commitment to making the brand better, and your creativity is inspiring. I will value the relationships we have.

To our agencies, tech partners, and suppliers, thank you for helping us elevate the brand! You made us better. You inspired us with ideas. You believed in Bo* like we believed in Bo*. You made it easy for us, even when we didn’t.

Finally, I’m pumped about the next chapter. Excited to share more in the coming weeks.

As always, It’s Bo Time! 🐔🚨

Sergio Pérez
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Location

Charlotte, North Carolina, United States