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Shan Shan Fu
Founder at Millennials In Motion, Experienced in Business Development and Sales
Shan Shan Fu is the founder of Millennials In Motion, an e-commerce brand that started during the COVID-19 pandemic to address the urgent need for quality face masks. The company began by selling masks to neighbors in San Francisco and quickly expanded to platforms like Etsy, Amazon, and Walmart due to positive customer feedback and fast shipping times.12
Background and Experience::
- Education and Early Career: Shan Shan Fu has a background in business development, having worked at Appnovation as a Senior Manager and in various roles focused on enterprise accounts. Her experience includes significant contributions to projects for high-profile clients such as Samsung and Disney.23
- Entrepreneurial Journey: Fu launched Millennials In Motion in February 2020, initially focusing on face masks, but has since diversified the product line to include clothing and accessories. The brand emphasizes quality and customer service, achieving impressive sales figures within a short period.12
Achievements::
- Under her leadership, Millennials In Motion has sold tens of thousands of products and received notable media coverage from outlets like The New York Times and CNBC.23
- Fu's entrepreneurial efforts have been recognized for their innovative approach during challenging times, positioning her as a significant figure among millennial entrepreneurs.3
Shan Shan Fu currently operates out of Miami, Florida, where she continues to grow her brand and engage with the community through various charitable initiatives.24
Highlights
Met some amazing founders & hustlers at TECH WEEK by a16z. Like my favourite Game of Thrones line - I like to go where the fighting is thickest 🤠 Anyone remembers who says that line?
Some of my fav events:
- Brex founder happy hour hosted by Alexandra Settlemyer Michael Morgenstern
- Equinox spinning hosted by Kate Chichikashvili
- Tech Palooza hosted by Andrew Yeung
- Rho pickleball in Central Park hosted by Justin Wolz
It doesn’t take a fortune to start a passive income business! I actually started with only $2000 initial investment. Sharing with Forbes my Top 10 Low Risk Tips for Starting Your Own Ecommerce Company. I walk through exactly how to do it, while lowering your risk and capital spend. There has been more people laid off now than during the height of the pandemic. That’s why I love e-commerce because you definitely can’t get laid off, if it’s your own company 😉
- Look for products that have high demand and low competition with Helium 10
- Create barriers to entry to avoid your product getting copied
- Start with small and light products
- If you are on a tight budget, use your smartphone to take pictures and harness apps like GIMP and Canva to edit them
- Sell your own clothes and belongings on Poshmark in order to get the hang of e-commerce
- Launch on Etsy to test products before expanding your business.
- Target your demographic with PickFu
- Once you have figured out the top 20 percent winners on Etsy and PickFu, then launch the product on Amazon’s Fulfilled by Amazon (FBA) service
- Invest in Amazon advertising. Get help from Trivium Group LLC
- Later, you can launch products on Shopify with Shogun
Thank you MeiMei Fox from Forbes for working with me on this story.
The full breakdown of the Top 10 tips are here: https://lnkd.in/ePnwp3Nu
#ecommerce #entrepreneurship
