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Shan Fu
Founder of Millennials In Motion
Shan Shan Fu is the founder of Millennials In Motion, an e-commerce brand based in Miami, Florida. She established the company in February 2020, initially focusing on providing high-quality, washable face masks during the COVID-19 pandemic. The company has since expanded to offer a range of fashionable clothing and accessories, available on platforms like Amazon, Walmart, Etsy, and their own brand store.12
Before founding Millennials In Motion, Shan Shan Fu had a successful career in business development. She worked as a Senior Manager at Appnovation, an IT company, where she led business development efforts with major clients like Samsung and Disney.2 She also co-founded ConceptKicker, a platform that transformed 2D art into 3D printed figures.2
Shan Shan Fu is active on LinkedIn under the username shanshanfu, where she shares insights into her entrepreneurial journey and experiences.2 Her company has been featured in prominent media outlets such as The New York Times and CNBC.2
It's worth noting that there are multiple individuals named Shan Shan Fu on LinkedIn, but the one associated with Millennials In Motion is the most relevant to this context.3
Highlights
Met some amazing founders & hustlers at TECH WEEK by a16z. Like my favourite Game of Thrones line - I like to go where the fighting is thickest 🤠 Anyone remembers who says that line?
Some of my fav events:
- Brex founder happy hour hosted by Alexandra Settlemyer Michael Morgenstern
- Equinox spinning hosted by Kate Chichikashvili
- Tech Palooza hosted by Andrew Yeung
- Rho pickleball in Central Park hosted by Justin Wolz
It doesn’t take a fortune to start a passive income business! I actually started with only $2000 initial investment. Sharing with Forbes my Top 10 Low Risk Tips for Starting Your Own Ecommerce Company. I walk through exactly how to do it, while lowering your risk and capital spend. There has been more people laid off now than during the height of the pandemic. That’s why I love e-commerce because you definitely can’t get laid off, if it’s your own company 😉
- Look for products that have high demand and low competition with Helium 10
- Create barriers to entry to avoid your product getting copied
- Start with small and light products
- If you are on a tight budget, use your smartphone to take pictures and harness apps like GIMP and Canva to edit them
- Sell your own clothes and belongings on Poshmark in order to get the hang of e-commerce
- Launch on Etsy to test products before expanding your business.
- Target your demographic with PickFu
- Once you have figured out the top 20 percent winners on Etsy and PickFu, then launch the product on Amazon’s Fulfilled by Amazon (FBA) service
- Invest in Amazon advertising. Get help from Trivium Group LLC
- Later, you can launch products on Shopify with Shogun
Thank you MeiMei Fox from Forbes for working with me on this story.
The full breakdown of the Top 10 tips are here: https://lnkd.in/ePnwp3Nu
#ecommerce #entrepreneurship
