Sign In

Shannon Fay

Experienced E-Commerce leader

Shannon Fay is an experienced e-commerce leader currently serving as the Sr. Director of Ecommerce at Talbots.1 Based in Boston, Massachusetts, Shannon has a strong background in improving site conversion and managing various aspects of e-commerce operations.1

Professional Experience

Prior to her role at Talbots, Shannon held several notable positions:

Director of E-Commerce at MiniLuxe:

  • July 2022 - Present
  • Located in Boston, Massachusetts1

Director of E-Commerce at The House of Noa:

  • October 2020 - July 2022 (1 year 10 months)
  • Worked remotely
  • Managed end-to-end user experience, growth marketing, and retention
  • Reported directly to the CEO
  • Focused on improving mobile conversion rates and average order value1

Director of E-Commerce at Baked by Melissa:

  • January 2018 - January 2019 (1 year 1 month)
  • Based in New York, New York
  • Responsible for e-commerce revenue growth, site merchandising, product launches, and digital marketing strategy
  • Reported directly to the CEO
  • Managed website, digital marketing, and customer service teams1

Skills and Expertise

Shannon's professional experience demonstrates expertise in:

  • E-commerce strategy and management
  • Website optimization and conversion rate improvement
  • Digital marketing and growth strategies
  • Product management and roadmap planning
  • Team leadership and stakeholder management

Throughout her career, Shannon has consistently focused on improving online user experiences, driving sales growth, and optimizing e-commerce operations across various companies in the retail and consumer goods sectors.1

Related Questions

What are Shannon Fay's key achievements at Talbots?
How has Shannon Fay's career evolved in the e-commerce industry?
What strategies has Shannon Fay implemented to improve site conversion?
What are some notable projects Shannon Fay has led at MiniLuxe?
How did Shannon Fay's role at the House of Noa differ from her previous positions?
Shannon Fay
Shannon Fay, photo 1
Shannon Fay, photo 2
Add to my network

Experience

Director of E-Commerce at MiniLuxe (July 2022 - Present)
Director of E-Commerce at the House of Noa (Oct 2020 - Jul 2022); Sr. Director of E-Commerce at Baked by Melissa (Jan 2019 - Oct 2020); Director of E-Commerce at Baked by Melissa (Jan 2018 - Jan 2019); Digital Product Manager at Baked by Melissa (Nov 2016 - Jan 2018); Quality Assurance Analyst at Baked by Melissa (Jun 2016 - Nov 2016); Quality Assurance Analyst at SourceOne, Inc (DE) (Oct 2014 - Jun 2016); Billing Analyst at SourceOne, Inc (DE) (Sep 2013 - Nov 2014); Intern at Aviation Environment Federation (Oct 2012 - Dec 2012)

Education

Bachelor of Arts (B.A.) in International Relations and Affairs from Boston University (2009 - 2013); International Relations, Environmental Analysis and Policy from Boston University (2009 - 2013)

Location

Boston, Massachusetts, United States