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Shannon Fay

Experienced E-Commerce leader

Shannon Fay is an experienced e-commerce leader currently serving as the Sr. Director of Ecommerce at Talbots.1 Based in Boston, Massachusetts, Shannon has a strong background in improving site conversion and managing various aspects of e-commerce operations.1

Professional Experience

Prior to her role at Talbots, Shannon held several notable positions:

Director of E-Commerce at MiniLuxe:

  • July 2022 - Present
  • Located in Boston, Massachusetts1

Director of E-Commerce at The House of Noa:

  • October 2020 - July 2022 (1 year 10 months)
  • Worked remotely
  • Managed end-to-end user experience, growth marketing, and retention
  • Reported directly to the CEO
  • Focused on improving mobile conversion rates and average order value1

Director of E-Commerce at Baked by Melissa:

  • January 2018 - January 2019 (1 year 1 month)
  • Based in New York, New York
  • Responsible for e-commerce revenue growth, site merchandising, product launches, and digital marketing strategy
  • Reported directly to the CEO
  • Managed website, digital marketing, and customer service teams1

Skills and Expertise

Shannon's professional experience demonstrates expertise in:

  • E-commerce strategy and management
  • Website optimization and conversion rate improvement
  • Digital marketing and growth strategies
  • Product management and roadmap planning
  • Team leadership and stakeholder management

Throughout her career, Shannon has consistently focused on improving online user experiences, driving sales growth, and optimizing e-commerce operations across various companies in the retail and consumer goods sectors.1

Highlights

May 6 · linkedin

🌟We're hiring!🌟 My team at Talbots is looking for an experienced #Ecommerce Product Manager to build and shape our customer-centric native app. A great opportunity to join a truly amazing organization. Have someone you think could be a great fit? Let me know! #DigitalStrategy #ProductManagement #Agile #TechLeadership

Sep 18 · linkedin

Excited to share a major milestone in MiniLuxe and Paintbox's #ecommerce journey with the launch of Paintbox Press Ons. This new line of products – just launched at New York Fashion Week - is a testament to the dedication and hard work of our small yet mighty team.   From concept to execution, content creation to packaging, site redesigns and email optimizations, and lots of late nights, this was a full team effort and I’m so proud of how it all came together.

Check out our new #Shopify site paint-box.com and browse (and shop!) our limited edition Paintbox Press Ons. We’re just getting started!   About Paintbox Press Ons ✨ Iconic designs – nail art looks from the Paintbox look book loved by editors and customers alike ✨ Custom shape – beautiful oval shape and a medium length ✨ Perfect Fit – thoughtful inclusion of half sizes for a better-than-custom fit ✨ Optionality – every box includes quick-change gel tabs AND brush-on glue for shorter or longer wear ✨ More sustainable – reduced plastic packaging and RCS recycled materials   Special shout-outs to Christine M Chang, Katie O'Hara, Anthony Tjan, Eleanor Langston, Mabelyn Alva, Megan Kinlin, Hilario Bango, Carter De Angelis, Martian Arts, swayd, Tuff and the entire MiniLuxe and Paintbox team!

Related Questions

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How did Shannon Fay's role at the House of Noa differ from her previous positions?
Shannon Fay
Shannon Fay, photo 1
Shannon Fay, photo 2
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Experience

Director of E-Commerce at MiniLuxe (July 2022 - Present)
Director of E-Commerce at the House of Noa (Oct 2020 - Jul 2022); Sr. Director of E-Commerce at Baked by Melissa (Jan 2019 - Oct 2020); Director of E-Commerce at Baked by Melissa (Jan 2018 - Jan 2019) at Aviation Environment Federation (Oct 2012 - Dec 2012)

Education

Bachelor of Arts (B.A.) in International Relations and Affairs from Boston University (2009 - 2013); International Relations, Environmental Analysis and Policy from Boston University (2009 - 2013)

Location

Boston, Massachusetts, United States