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Shannon Norton

Assistant Women's Basketball Coach at Emerson College Production Manager and Videographer at 309 Productions

Shannon Norton, an Emerson College alum, is the Operations Coordinator for the WNBA’s Indiana Fever and the NBA G League’s Fort Wayne Mad Ants.13 In this role, which she was promoted to in 2022, she handles equipment management, travel planning, and in-game statistics.1 She also attends coaches' meetings, contributing to decisions using the lineup efficiency data she tracks.1 Prior to this, Norton was the Operations and Equipment Manager for the Indiana Fever.3

Norton's career also includes:

  • Coaching: Norton was the assistant women's basketball coach at Emerson College from 2018 to 2022.123 Before Emerson, she served as the Recruiting Coordinator and Assistant Women's Basketball Coach at the California Institute of Technology.13
  • Video Production: Norton was also the Video Production Manager and Videographer at 309 Productions from 2018 to 2022.23 Additionally, she has worked as a freelance production coordinator for various companies since 2017.3
  • Education: She graduated from Emerson College in 2013 with a BA in TV Production.13 She attended Suffolk University from 2009 to 2010, studying film.3

Norton aspires to advance women's sports professionally and wants to empower women.1

Highlights

Alum finds traction in WNBA and NBA G League
Alum finds traction in WNBA and NBA G League

Related Questions

What inspired Shannon Norton to transition from coaching to operations management?
How did Shannon Norton's experience at Emerson College prepare her for her current role?
What are some of the key challenges Shannon Norton has faced in her career?
How does Shannon Norton balance her multiple responsibilities in the WNBA and NBA G League?
What are Shannon Norton's long-term goals in the sports management industry?
Shannon Norton
Shannon Norton, photo 1
Shannon Norton, photo 2
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Location

Boston, Massachusetts, United States