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Shaun McAvinney
Founder & CEO at Frictionless Sales
Shaun McAvinney is a seasoned sales professional and entrepreneur, currently serving as the Founder and CEO of Frictionless Sales, a company he established in August 2021. His focus is on helping startup founders develop their initial sales processes effectively, emphasizing the importance of streamlined, customer-centric sales strategies.135
Professional Background
Before founding Frictionless Sales, McAvinney held various significant roles in sales leadership across multiple organizations:
- Head of Sales at Dagster Labs since November 2021, where he oversees sales operations and strategy.13
- Head of Sales at Hex Technologies from January to September 2021, contributing to the company's growth during his tenure.13
- Vice President of Sales at LeagueSide in 2020, focusing on enhancing accessibility in youth sports sponsorships.13
- Director of Sales at Talend and Stitch, Inc., where he was instrumental in driving sales performance and team success.13
McAvinney began his career in sales at RJMetrics and has also worked at Morgan Stanley Smith Barney, showcasing a diverse skill set that includes both technical and sales expertise.135
Educational Background
Shaun attended Cairn University from 2003 to 2004. However, there is no specific information available regarding his degree or field of study.13
Philosophy on Sales
McAvinney is an advocate for frictionless sales, a concept that aims to simplify the buying process by removing obstacles that customers face. This approach not only enhances customer satisfaction but also increases conversion rates by creating a seamless purchasing experience.24 His work focuses on identifying pain points in the sales process and implementing strategies to alleviate them, thereby fostering customer loyalty and improving overall sales efficiency.246
Shaun McAvinney's extensive experience and innovative approach position him as a key figure in modern sales practices, particularly within the startup ecosystem.

