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Sheena Lin

Director, Ipsos

Sheena Lin is an experienced research professional with a Master of Science degree from Baruch College. She has worked for Ipsos, a leading global market research firm, for several years, starting as a Marketing & Research Intern and advancing to Senior Research Analyst and later Research Manager. She is knowledgeable in all aspects of research, including data collection, analysis, and interpretation. Sheena also has digital marketing experience, having worked as a Marketing & Research Associate and Assistant Programmatic Campaign Manager at engageSimply. She has a Bachelor of Arts degree from National Chengchi University.

Highlights

Jan 24 · linkedin

Navigating the intensely competitive Medical Devices & Diagnostics market requires more than just innovative products. It's about understanding and demonstrating customer value. By integrating forecasting with product concept testing, businesses can efficiently leverage insights to assess the size of the opportunity, develop a compelling business case, and inform go-to-market strategies. This approach ensures more speed, informed decisions, and a comprehensive view of the market dynamics.

At Ipsos, we're committed to assisting Medical Devices & Diagnostics companies in assessing their product development and commercial strategies.

You can find our new POV here: https://lnkd.in/enh6qnZP

Please reach out to me at [email protected] to learn how we can partner with you to integrate forecasting into early stage product concept testing.

Ipsos Healthcare Advisory Dorothy Prickett Matt Zackrison

#medtech #forecast #research

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Sheena Lin
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Location

New York, New York, United States