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Sheryl Chen

Integrated Marketing experience spanning across Loyalty, Digital Banking, Media, Luxury, Healthcare

Sheryl Chen is the Head of Loyalty Marketing at NTUC Link, a position she has held since January 2021. In her role, she is responsible for leading the marketing team to enhance the loyalty program for NTUC Link's members and partners, aiming to provide greater value through data-driven strategies and technology integration.1

Before joining NTUC Link, Chen served as the Assistant Vice President of Brand and Marketing at NTUC Enterprise for over two years. During that time, she collaborated closely with various stakeholders to raise awareness of NTUC's social enterprises and initiatives aimed at benefiting the community, such as the "50 cents Kopi/Teh" project.1 Her marketing experience also includes roles at Parkway Pantai and SPH Magazines, where she developed digital strategies and managed social media engagement.1

Chen holds a Bachelor’s degree in Economics and Entrepreneurship from the National University of Singapore, indicating a strong foundation in both analytical and strategic thinking relevant to her marketing roles.3 Her LinkedIn profile highlights her expertise in loyalty marketing, digital banking, and integrated marketing strategies.24

Highlights

NTUC Link appoints Sheryl Chen as head of loyalty marketing
NTUC Link appoints Sheryl Chen as head of loyalty marketing

Related Questions

What are Sheryl Chen's key achievements at NTUC Link?
How has Sheryl Chen's role evolved since she joined NTUC Link?
What strategies has Sheryl Chen implemented to redefine loyalty at NTUC Link?
What projects has Sheryl Chen led at NTUC Enterprise before joining NTUC Link?
How does Sheryl Chen plan to use data and technology to transform the rewards programme at NTUC Link?
Sheryl Chen
Sheryl Chen, photo 1
Sheryl Chen, photo 2
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Location

Singapore