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Shez Mehra

I build brand equity through sound and music.

Shez Mehra is an award-winning creative entrepreneur, founder, strategic advisor, producer, and DJ.12 He is a Partner at Raina Music, a B2B SaaS music streaming solution for the hospitality and retail world, a position he has held since January 2019.3 Mehra specializes in audio branding, partnerships, entertainment, and experience design for renowned brands and organizations globally.12

As an open-format DJ, Mehra has performed at events for celebrities like John Legend, The Weeknd, Usher, and Lady Gaga, as well as high-profile events such as the Montreal Grand Prix and Paris Fashion Week.12 He has also worked as a producer, collaborating with artists like Drake and Clipse.12

Mehra is the founder of The 194 Group, established in November 2010, which focuses on enhancing experiences, engaging audiences, and amplifying brands through brand partnerships, activations, and event design.3 He is also a co-founder of Thank You Music, a non-profit organization that connects celebrities, everyday people, and organizations through music-based stories and initiatives.3

In September 2022, Mehra joined MassiveMusic as Head of Partnerships, where he aims to grow the direct-to-brand business offering and drive revenue, particularly in sonic branding.4

Mehra's career demonstrates his expertise in leveraging the power of music and sound to alter group behavior and create impactful experiences for brands and audiences.123

Highlights

Oct 3 · rainamusic.com
Privacy policy - Raina Music
Sep 15 · blla.org
Raina Music - BLLA
Mar 8 · globalplayer.com
Podcasting Your Global Career
415. Shez Mehra, Taking Us Back To The Present, Which Is All ...
415. Shez Mehra, Taking Us Back To The Present, Which Is All ...
Sep 22 · lbbonline.com
MassiveMusic North America Announces New Senior Creative Hires
MassiveMusic North America Announces New Senior Creative Hires

Related Questions

What are some of the most notable projects Shez Mehra has worked on at Raina Music?
How does Shez Mehra's background as a DJ influence his work in audio branding?
What makes Raina Music different from other background music providers?
Can you share examples of brands that have benefited from Shez Mehra's work at The 194 Group?
How does Shez Mehra integrate his knowledge of events and culture into his music strategies?
Shez Mehra
Shez Mehra, photo 1
Shez Mehra, photo 2
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Location

Toronto, Ontario, Canada