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Shikha Kaiwar
Product & Growth, ex-Slack, Dropbox, Uber | Pastry Chef, Writer, Author
Shikha Kaiwar is a multi-talented professional with a diverse background in tech, food, writing, and fitness. In the tech realm, she is a seasoned growth expert with experience at major companies like Uber, Thumbtack, Dropbox, Slack, and Wise. She specializes in product marketing, growth consulting, pricing strategies, and more, helping startups establish successful growth loops.
In the food industry, Shikha's journey began at 14 in restaurants, and she later contributed to opening a Michelin-starred restaurant. She is a renowned food writer with a published cookbook focused on creating delectable ice cream sundaes. Her work has been featured in known publications like Time Out, and she continues to write for various platforms including CondeNast and Food52.
Shikha's educational background includes studies in Advanced Pastry Certification from FERRANDI Paris and a Dual Degree in Business Administration from Haas School of Business and Psychology from the University of California, Berkeley. Her professional experience spans roles such as Product & Growth Lead, Founder and Editor, Food Writer, Senior Product Marketing Manager, and more at companies like Wise, Slack, Dropbox, Thumbtack, and Uber.
She offers a range of services, including product advising, pricing strategies, user research, messaging, lifecycle programs, web experience enhancement, sales enablement, and compelling storytelling. Shikha is available for consulting, contract services, recipe development, food writing, blog posts, social media partnerships, and pastry pop-ups and catering.
Shikha Kaiwar's specialties encompass growth marketing, product marketing, messaging, email marketing, experimentation, acquisition strategies, monetization, sales enablement, product strategy, pricing and packaging, creative writing, blogging, cookbook writing, recipe development, and more. She is a dynamic professional with a passion for helping startups succeed and sharing her love for food through various writing and culinary projects.
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