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Shikha Kaiwar
Product & Growth, ex-Slack, Dropbox, Uber | Pastry Chef, Writer, Author
Shikha Kaiwar is a versatile professional with expertise in product marketing, growth, and lifecycle management. She has worked with notable companies such as Slack, Dropbox, and Uber, helping startups strengthen their product marketing and growth strategies.1
Shikha's key areas of expertise include:
- Experimentation and growth marketing
- Messaging and product strategy
- Pricing optimization
- User research and insights
At Slack, Shikha played a crucial role in the company's monetization strategy, leading a significant shift from a freemium model to auto-enrolled trials. This initiative resulted in a 20% increase in paid teams within the first year.1
Beyond her tech career, Shikha is also passionate about food. She has experience in the culinary world, including:
- Opening a Michelin-starred restaurant
- Authoring a popular cookbook
- Working as a freelance food writer
- Specializing in recipe development and pastry pop-ups
Shikha now works as a Product Marketing, Lifecycle, & Growth Consultant, offering her expertise to various clients. Her experience spans across multiple industries, making her a valuable asset for companies looking to enhance their product marketing and growth strategies.1
Highlights
👋 I'm taking on new clients! If you or anyone you know is in need of a product marketing & growth expert to build and execute your product, please reach out. A snapshot of what I can help you with:
- Messaging/positioning
- Growth strategy + execution across various touchpoints—email, in-product, etc
- User research/persona development
- Website overhauls
- Roadmapping/product strategy
- Design sprints/design thinking
- Pricing/packaging
- Self-serve + sales enablement
If you're not sure, reach out anyways. My work is always tailored to what you need, so let's chat and figure out what works.
Book a time with me here ➡
I have spots open for 1-2 more clients - if you or anyone you know is in need of a product marketing expert to build and execute your growth strategy, please reach out! I specialise in:
- Messaging/positioning
- Growth marketing (strategy + execution)
- User research/persona development
- Website overhauls
- Roadmapping/product strategy
- Design sprints/design thinking
- Pricing
- Self-serve + sales enablement (emails, content, etc)
If you're not sure, reach out anyways. My work is always tailored to what you need, so let's chat and figure out what works.
