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Shilpa Khanna

Global Innovation Insights Executive

Shilpa Khanna is the Associate Director of Transformational Growth Insights at The Clorox Company, where she leverages her extensive experience in insights and innovation strategy to drive growth opportunities. With 18 years in the consumer packaged goods (CPG) industry, she has established herself as a leader in transforming insights into actionable strategies that enhance product development and market performance.13

Professional Background

Khanna's role at Clorox involves a focus on innovative packaging design and product launch strategies. She emphasizes the importance of integrating both quantitative and qualitative research to inform decision-making processes and mitigate risks associated with new product introductions. Her insights were recently highlighted during a presentation at the Quirk's Chicago conference, where she discussed effective strategies for packaging testing and consumer engagement.2

Key Contributions

  • Innovation Strategy: Khanna is recognized for her ability to identify winning concepts early in the product development process, advocating for proactive testing methodologies that include simulated in-store scenarios to better predict market performance.2
  • Thought Leadership: She actively participates in industry discussions, sharing her expertise on how to optimize packaging designs to align with consumer preferences and enhance product visibility on retail shelves.2

Education

Shilpa Khanna holds a degree from The Ohio State University, which complements her practical experience in the field.1

Through her work, Khanna continues to contribute significantly to Clorox's strategic growth initiatives, focusing on innovative approaches that resonate with consumers and meet evolving market demands.

Highlights

Early Quant Screening Research for a Winning Edge

Related Questions

What are some of Shilpa Khanna's most notable achievements at The Clorox Company?
How does Shilpa Khanna integrate quantitative and qualitative insights in her work?
What strategies does Shilpa Khanna recommend for successful new product launches?
Can you provide examples of Shilpa Khanna's innovation projects at The Clorox Company?
How does Shilpa Khanna's approach to packaging design differ from traditional methods?
Shilpa Khanna
Shilpa Khanna, photo 1
Shilpa Khanna, photo 2
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Location

San Francisco Bay Area