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Shirley Xiao
Product Designer | Design Mentor
Professional Background
Shirley Xiao is a highly skilled product designer and user experience expert with a rich background in psychology and interdisciplinary studies. Her professional journey is characterized by her ability to transform complex ideas into user-centered, intuitive experiences that resonate with both consumers and business goals. With experience working at notable organizations such as Meta and Indeed.com, Shirley excels in leading large projects, adapting to ambiguity, and maintaining a strong focus on quality and craftsmanship. Her unique approach to design is heavily influenced by her background in psychology, as she believes that effective design arises from understanding customer needs and aligning them with the objectives of businesses.
Shirley's career is marked by her roles in various innovative startups and established companies, showcasing her adaptability and expertise in the ever-evolving tech landscape. She has played instrumental roles in numerous design projects, from intuitive homepage designs at Indeed.com to establishing design systems that enhance user experience. Her collaborative nature allows her to work seamlessly with product managers and developers, whether in-person or remotely, all while adhering to tight deadlines through rapid prototyping and iterative design processes.
Education and Achievements
Shirley Xiao’s educational background is as impressive as her professional accomplishments. She graduated with honors from the University of California, Berkeley, where she earned a Bachelor’s degree in Psychology with a double major in Interdisciplinary Studies, focusing on Globalization and Consumer Behavior. This foundational knowledge provides her with valuable insights into user tendencies and behaviors, which she applies in her design work.
In addition to her degree, Shirley completed a Graphic Design Certification at Shillington Education, further enhancing her design skills and knowledge in visual communication. She also pursued on-site training in front-end web development, gaining proficiency in essential programming languages such as HTML, CSS, JavaScript, and jQuery at General Assembly. This combination of design and technical expertise uniquely positions Shirley to bridge the gap between creative design and functional development, enabling her to deliver comprehensive digital solutions that meet user needs and business objectives.
Notable Achievements
Throughout her career, Shirley has held various significant positions that speak to her versatility and depth of experience in UX and UI design. At Meta, she contributed as a product designer, utilizing her design acumen and understanding of user psychology to enhance digital product experiences. Her tenure at Indeed.com saw her thrive in the dual roles of Senior UX Designer and within the Design Systems team, where she led projects that strengthened the user experience and fostered collaborative design strategies.
As a founding designer at both Aura and Cadence Translate, Shirley has spearheaded the design vision and strategy, crafting compelling user interfaces and experiences from the ground up. Her previous experience as a Design Fellow at Interbrand and a UI/UX Design Intern at Redfin further illustrates her commitment to design excellence and her passion for delivering high-quality user experiences.
Outside of her primary career, Shirley's enthusiasm for learning and growth leads her to engage in various creative pursuits. Her background as a graphic designer for brands like Victoria's Secret Pink and Babylist showcases her breadth of design capabilities, while her research assistant roles in psychology labs underscore her analytical skills and understanding of human behavior.
Shirley is not just a design thinker but a creative force who is passionate about her craft and committed to user-centered design. Her dedication to quality, combined with her diverse skill set in languages—including Mandarin, Japanese, and Spanish—enables her to connect with a wider audience and collaborate effectively across cultural boundaries. In her free time, Shirley enjoys drumming, surfing, and figure drawing, which adds depth to her artistic sensibility and reveals her appreciation for creative expression. Her art can be viewed through her Instagram @sirui.xiao, where she showcases her artistic talents and connects with fellow creatives.
Shirley Xiao’s career is a testament to her ability to deliver exceptional design solutions through a nuanced understanding of psychology and a steadfast commitment to user-centric principles. Her unique amalgamation of skills, education, and experiences positions her as an influential designer in the tech industry, paving the way for innovative design that drives both user satisfaction and business success.
