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Shiv S
Serial Entrepreneur - Co-founder - Waybeo - CEO - SalesX.io - Mentor @ Greenikk & multiple Startups
Professional Background
Shiv Shankar M S is an accomplished entrepreneur and passionate marketer, recognized for his expertise in early-stage product marketing and sales. His journey in the startup ecosystem is marked by a commitment to helping and mentoring multiple startups in a variety of capacities, including fundraising, pitch-deck fine-tuning, and achieving early traction as well as product-market fit. He demonstrates a unique blend of street-smart sales tactics alongside innovative product development, which has been instrumental in fostering the growth of budding enterprises from their conception to operational success.
Among Shiv's notable achievements is Waybeo, his first startup which began as a student initiative and quickly evolved into one of India's top emerging product startups. Waybeo's success garnered interest from major players in the industry, leading to its acquisition by Airtel. This experience not only showcases Shiv’s entrepreneurial spirit but also his effectiveness in navigating the complex landscape of startup growth. His keen insights into what drives sales and product success have allowed him to thrive in competitive market environments.
Following up on his initial success with Waybeo, Shiv launched SalesX.io, a startup aimed at revolutionizing the sales automation space. SalesX.io arose from his extensive research and hundreds of interviews within the industry, revealing a common pain point: traditional CRMs did not adequately serve the needs of sales personnel. Recognizing that many sales representatives found CRMs cumbersome and not user-friendly, Shiv set about creating a tool that would genuinely assist salespeople in their quest to sell better. SalesX.io is designed to provide powerful search capabilities, efficient email integration, and seamless telephony tools to enhance follow-up processes and ultimately help sales professionals close more deals.
Education and Achievements
Shiv began his journey by pursuing a Bachelor of Technology (B.Tech.) in Electronics and Communication at Sree Chitra Thirunal College of Engineering, located in Thiruvanthapuram. This solid educational foundation has equipped him with essential skills and technical knowledge that he leverages in his ventures today. His academic background plays a crucial role in the technical aspects of product development—particularly within the technology-driven sales solutions he designs.
Beyond his entrepreneurial endeavors, Shiv has held several key leadership positions in prominent organizations. He was a co-founder and Chief Marketing Officer at Waybeo Inc, where he significantly contributed to the company's trajectory and market presence. His strategic role at Waybeo helped shape its marketing and product strategies, ultimately contributing to its rise as an esteemed player in the Indian startup landscape.
Additionally, Shiv was a partner at Agilite ProdX Lab, part of the Agilite Group, where he collaborated with other innovative minds to nurture and grow emerging products, fostering a collaborative spirit in product development. His involvement as a founding member of the Bangalore Chapter at the Sales Enablement Society further underscores his commitment to improving sales strategies and practices.
Achievements
Shiv Shankar M S’s achievements are not limited to founding successful startups. His ability to mentor and guide other entrepreneurs through critical growth phases reflects his dedication to fostering a thriving startup ecosystem. His focus on fundraising and pitch-deck improvement has assisted numerous startups in securing essential capital and support for their ventures.
In addition to his entrepreneurial contributions, Shiv has established himself as a thought leader in the realms of sales enablement and product marketing. His insights into CRM usability and sales strategies have provided valuable lessons for many in the industry, and he continues to innovate in the field by addressing the specific needs of sales professionals through his work at SalesX.io.
Moreover, his roots in technology and communication have enabled him to bridge the gap between product development and market demands, making him an invaluable asset to any entrepreneurial endeavor. By prioritizing the user experience and focusing on real-world applications, he has demonstrated how understanding the market can transform products into effective sales tools.
Overall, Shiv Shankar M S embodies the spirit of entrepreneurship—imbuing his work with passion and knowledge, while remaining committed to supporting fellow startups and shaping the future of sales automation and product marketing.
