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Shreya Soni

w/ The Ideas Lab - India's leading experiential marketing agency

Professional Background

Shreya Soni is a dynamic and accomplished professional with nearly 12 years of experience in marketing, economics, and team leadership. Known for her expertise in revenue-generating marketing solutions, she is passionate about building India’s experience economy through innovative strategies and exceptional consumer experiences. Shreya’s career path has seen her take on multiple leadership roles, where she has successfully trained and led teams to achieve outstanding results. Her tenure at The Ideas Lab has solidified her reputation as a notable figure in the marketing industry, where she not only served as the Chief Executive Officer but also significantly contributed to shaping the strategic positioning of brands in the marketplace.

Shreya’s time as Vice President at Anamcaara equipped her with invaluable insights into strategic marketing, while her role as a Senior Consultant at EY honed her analytical skills and understanding of economic frameworks. Additionally, her experience as Foundation Director at Picture Wala reflects her strong commitment to leveraging marketing for social impact. This blend of roles has allowed her to nurture a multifaceted approach to marketing, combining economic theory with practical application and critical thinking.

Education and Achievements

Shreya Soni's educational background is anchored by her impressive academic credentials. She earned her MSc in Economics and Finance from the esteemed University of Warwick, specifically from the reputable Warwick Business School. This experience provided her with a solid foundation in economic theories, financial principles, and critical analysis, which she has effectively applied throughout her career.

Prior to her master's, Shreya completed her B.A. (Hons) in Economics at Delhi University, one of India's foremost educational institutions. Her academic journey began at The Mother's International School, where she studied Business and Commerce. These formative years contributed significantly to her skill set, arming her with the knowledge necessary to navigate the complexities of the business world and thrive in competitive environments.

Shreya’s educational achievements complement her professional endeavors perfectly, as she has consistently utilized her academic insights to elevate brand positioning and enhance consumer experiences in her various roles.

Notable Contributions

Through her leadership at The Ideas Lab, Shreya has been at the forefront of implementing innovative marketing solutions that drive revenue growth and enhance customer engagement. Her work with The Lab Mag and The Thali Tradition exemplifies her commitment to curating experiences that resonate with diverse audiences across India. Shreya understands the pulse of consumer behavior and leverages this insight to create tailored marketing strategies that foster brand loyalty and generate tangible results.

Shreya’s influence extends beyond her immediate responsibilities, as she actively participates in workshops and training programs aimed at empowering aspiring marketers and business leaders. By sharing her knowledge and experiences, she continues to inspire the next generation of marketing professionals in India, which further demonstrates her dedication to the industry and community.

Through a variety of initiatives and innovative projects, Shreya Soni has established herself as a leader in the marketing domain, focusing on creating enduring value for brands and consumers alike. She is dedicated to pushing the boundaries of what’s possible within the experience economy and continually seeks opportunities for growth and improvement, both personally and professionally.

Highlights

Jun 24 · linkedin

Hi there. I am on a hiring spree (after a series of boo boos & learnings!). These are full-time, in-office roles for specific senior positions across Delhi and Mumbai.

  1. Growth and sponsorship: Industries like consumer lifestyle, alco-bev, tech, auto, fmcg

  2. Strategy: Brand at large, digital and/or on-ground

  3. Vertical Leads: Food & Alco-bev, Consumer Lifestyle, Digital, City leads

  4. Digital Mag Editor: Publication experience is essential

  5. Content Strategist: Digital planning, content build, campaign build, amplification hooks, heaps and heaps of writing

Before you apply, please consider:

  • we're looking for seasoned professionals with 6-8 years+ work experience
  • the hours are long, but responsible, fair, and flexible
  • this is a long term role, not a pit-stop flash in the pan
  • if you have rich work experience in a different sector (including home making) that are transferrable in my line of work, definitely get in touch. I especially love professionals looking for a second / third innings
  • you need to have a keen interest in building / coaching / training / retaining teams of diverse experiences and ambitions

Email: [email protected]

P.S. This time around, the hiring due diligence will be long, careful, specific, and measured. Please be patient with me :)

P.P.S. If you want to suss my work out before applying, search for The Ideas Lab, The Lab Mag, The Thali Tradition across web and social

Apr 10 · linkedin

#HiringNow - Full-time design positions in New Delhi and Mumbai for The Ideas Lab, The Lab Mag, and The Thali Tradition.

Junior (up to 1.5 years of work experience) and Mid-level (2.5-3 years of work experience) designers should share their resume and portfolio on [email protected].

When applying, please read about what we do on www.theideaslab.com and www.thethalitradition.com.

Related Questions

How did Shreya Soni develop her expertise in revenue-generating marketing solutions?
What inspired Shreya Soni to focus on building India's experience economy?
How has Shreya Soni's education influenced her career in marketing and finance?
What are some notable achievements during Shreya Soni's tenure at The Ideas Lab?
In what ways has Shreya Soni contributed to empowering aspiring marketers in India?
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Location

Delhi, India