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Jacob Shwirtz
Digital Strategist - Creator Economy Mentor & Advisor - Content Marketing, Partnerships & Biz Dev for Startups - former executive at Viacom, Endemol, WeWork, Lightricks
Jacob Shwirtz is a seasoned digital industry executive with over 20 years of experience in digital strategy, content marketing, talent partnerships, and business development.1 He is currently self-employed, working as a Fractional CMO and consultant for startups, talent, and VCs.5
Career Highlights
Leadership Roles::
- Led the content marketing team at Lightricks, a $2B photo and video app company1
- Served as the first Chief Social Media Officer for Endemol, a global media company1
- Spearheaded digital initiatives at MTV and VH11
Notable Achievements::
- Orchestrated major partnerships with global talent, including the D'Amelio Family, MrBeast, and Maye Musk1
- Oversaw digital and social teams for popular TV shows like Steve Harvey, Wipeout, and Real Housewives1
- Pioneered the connection between digital and TV at MTV and VH1, launching digital extensions for shows like The Hills and Real World1
Expertise
Jacob Shwirtz is known for:
- Bridging traditional and new media industries
- Driving innovation within large organizations
- Developing influencer marketing strategies
- Creating content marketing campaigns
- Forming strategic partnerships
He has been recognized as a top-ten "social media maven" in the media industry and is a frequent speaker at conferences.12
Current Focus
As a self-employed consultant, Jacob offers his expertise in:
- Digital strategy
- Content marketing
- Talent partnerships
- Business development
He works with startups, individual talent, and venture capital firms, leveraging his extensive experience in the digital and entertainment industries.5
Jacob Shwirtz is currently based in Israel and continues to be an influential figure in the digital strategy and creator economy space.43
Highlights
Having a blast helping people I love get the most out of Vidcon next week! Will you be there? Let’s meet up! I have the distinction of being the one who brought both the queen of YouTube and the queen of TikTok to their very first Vidcons (Michelle Phan in 2014 and Charli D'Amelio in 2022) and I love helping others get the most out of the event. Looking for investors? Brand sponsors? Operators? Tech stack? Need mentorship, your first brand deal, advice on a negotiation, the best tool for combatting shadowbanning… I’m here for you. For those less familiar with me and my story, these days I actively advise startups working to solve creator pain-points and I continue to mentor both traditional and digital-native talent as well as managers/operators behind the scenes. You can see my world at www.CrunchyBeforeJuicy.com. As a veteran of the creator economy, I've worked with the biggest creators on every platform, going all the way back to Tila Tequila, the biggest Vine stars and on to Michelle, Charli and others. I can't wait to talk about 2 new projects in the works that are likewise with top-10 global celebs (but that will have to wait another 2 months). At Vidcon, I'll be evangelizing some great companies (below) while continuing to nurture my valued relationships in this exciting industry (see you soon, Leslie, David, Beth, James, Lauren, Sherry and more)! Reach out to grab a coffee in general or to chat about opportunities with: -www.FutureSummit.io - the next great, must-attend global tech & culture event (check out the INSANE lineup!) -www.CoyCreator.com - the best fan monetization platform for top talent (stop giving your money, audience data and IP to Patreon/Cameo/OF!) -www.DollarDonationClub.com - the official digital philanthropy platform for the biggest stars in the world (Gen Z is coming together to tackle the biggest challenges and make the world a better place!) -www.Spikerz.com - the best cybersecurity tool for creators (don't hold your breath for customer service from the platforms, nothing beats Spikerz for combatting comment spam, imposters, bots, hacks and so much more!)

Speaking out on social media for Israel draws almost immediate reactions of antisemitism and general troller hate. I'm really, really happy to be able to offer something valuable in this battle of good versus evil… My good friends at Spikerz are offering 3 months free (and we can extend as well) to anyone facing backlash for sharing pro-Israel, supportive content online. Spikerz is the best set of tools for battling hack attempts, beating back bot attacks, eliminating hate from your comments (mass deletion), real-time imposter detection, shadowbanning sensitivity and much much more. Spikerz is built by a crack team of Israeli military alumni who are committed to bringing the best cyber security and related tools to influencers, celebs, social activists and small businesses… basically anyone whose income relies on their social accounts. While the intention is to help influencers keep their businesses growing, I believe the tools are just as useful right now in helping civilians who are courageous enough to share the truth and speak out. Check out their site (https://www.spikerz.com/) for the full lowdown and then just comment below #HamasIsIsis (or DM me) so I'll know whom to equip with this great tool at such a critical time in the battle of good versus evil.
