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Sidney Glastad

Digital marketer

Sidney Glastad is the Acquisition Manager for Subscriptions at Schibsted, a prominent media group based in Norway. He has been instrumental in developing strategies that enhance subscriber acquisition and retention, particularly for Aftenposten, one of Norway's leading newspapers. Glastad joined Schibsted in 2017 and has since focused on optimizing digital subscription models to adapt to changing market conditions and consumer behaviors.15

Professional Background

  • Current Role: Acquisition Manager for Subscriptions at Schibsted.
  • Previous Position: Senior Commercial Growth Manager at Aftenposten, where he led initiatives to increase digital-only subscriptions.45
  • Expertise: Glastad is known for his data-driven approach to marketing and subscriber engagement, utilizing analytics to refine strategies aimed at reducing churn and enhancing user experience.13

Contributions

Glastad has presented insights into Aftenposten's successful subscriber retention strategies, which include:

  • Age-Based Segmentation: Tailoring communication and offers based on the age of subscribers.
  • Subscription Sharing: Allowing users to share subscriptions, which helps maintain engagement and reduces cancellation rates.12
  • Data Utilization: Emphasizing the importance of data in understanding user behavior and refining marketing tactics.12

His work is part of a broader trend within the media industry towards prioritizing subscription revenue over traditional advertising models, reflecting a significant shift in how news organizations operate in the digital age.15

Highlights

Sep 18 · inma.org
Attendees | INMA Master Class: Digital Subscriber Retention
Attendees | INMA Master Class: Digital Subscriber Retention
Aug 24 · pugpig.com
A masterclass - Aftenposten's subscriber retention playbook - Pugpig

Related Questions

What strategies does Sidney Glastad use to retain subscribers at Aftenposten?
How has Sidney Glastad's approach to subscription management evolved over time?
What are some key challenges Sidney Glastad has faced in his role at Schibsted?
How does Sidney Glastad incorporate data analytics into his subscription strategies?
What unique tactics does Sidney Glastad use to attract new digital-only subscribers?
Sidney Glastad
Sidney Glastad, photo 1
Sidney Glastad, photo 2
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Location

Oslo Area, Norway