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Silvia Lacayo

Marketing and growth leader | blockchain/web3/crypto | SaaS | B2B | B2C | go-to-market strategy

Silvia Lacayo is a seasoned marketing leader with over 15 years of experience, currently serving as the Chief Marketing Officer at Alldefi.2 She specializes in driving growth for blockchain/crypto, SaaS, and consumer goods companies, with a particular focus on decentralized infrastructure (DePIN).3

Lacayo's expertise includes:

  • Go-to-market strategies based on customer insights
  • Simplifying technical concepts
  • Brand management and product launches
  • Growth, brand, and product marketing
  • Customer lifecycle management
  • Developer marketing and content creation

Her career spans various company stages, from Fortune 500 to seed-stage startups. Prior to Alldefi, Lacayo held positions at notable companies such as:

  • TKSO Consulting
  • Bitstamp
  • Chainalysis Inc. (Director of Product Marketing)
  • Unilever (Brand Manager)
  • 1010data
  • WholeSoy & Co.

Lacayo holds an MBA and a BA in Political Science and Mass Communications from the University of California, Berkeley. She is also a co-lead at shefi.org, focusing on DePIN projects.3

On social media, Lacayo is active on LinkedIn (username: silvialacayo) and Twitter (@silvialacayo), where she shares insights on decentralization, blockchain, and marketing strategies.13

Related Questions

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Silvia Lacayo
Silvia Lacayo, photo 1
Silvia Lacayo, photo 2
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Location

United States