Sign In

Neil Desai

Customer Experience (CX) Champion - Executive Advisor - Delivering outstanding experiences for customers that meet business objectives

Snehal Desai is a seasoned executive advisor and Customer Experience (CX) leader known for driving organizational transformation to achieve exceptional customer experiences and high-value business objectives.

He holds a B.S. in Systems Engineering from the University of Virginia.

With a rich professional background, Snehal Desai has served as the President and CEO at N2, Inc., formerly held the same position at N2 Inc, worked as a Senior Manager for Business Intelligence at Sprint-Nextel, was a Manager at Deloitte Consulting, and started his career as a Senior Analyst at American Management Systems.

His expertise lies in guiding the development of complex large-scale solutions for both public and private sector organizations.

Highlights

Feb 22 · linkedin

I love that the DHS is tackling customer burden hours head-on - and not resting on their significant success to-date: cutting 20 million hours from the estimated 190 million hours the public spent every year on DHS forms, surveys and other burdens.

The new target is a reduction of another 10 million hours.

To do this, in part, DHS has placed an intentional focus on usability testing - to track how successfully participants can use a given website, application or product without any teaching or training.

“We talk about errors or mistakes, even if the participant corrects them. The point here, though, is not that they’re making the mistake. The point is that the design did not support them in their task or their knowledge. And so you want to track that,” Dana Chisnell, who heads the DHS Customer Experience Office, said.

To aid staff in doing this, DHS has provided a usability testing kit, which "might look like a recipe book. And that’s because cookbooks actually work. When you tell people what the ingredients are and how to mix them together . . . most people can come up with something workable.”

DHS is absolutely approaching this the right way - a major cause of excess time and effort spent on any form is poor design, something we've all experienced. Arming teams with the tools to do usability testing, while establishing protocols and expectations to do so will lead to better results.

Looking forward to hearing news that DHS has succeeded in this latest goal and hearing what new goals they set to keep improving.

Aug 31 · linkedin

OMB just released the latest Circular A-11, with an updated Section 280 that pertains to Managing Customer Experience and Improving Service Delivery.

Link: https://lnkd.in/eDgZ4_jH

The updates include:

  • Adding guidance addressing agency's ability to offer incentives when asking for customer feedback
  • Simplifying reporting requirements to focus on trust and drivers of trust, emphasizing data quality control and revised format
  • Creating a new section outlining the activities and responsibilities related to Life Experience projects

These updates help agencies more easily conduct proper CX research, report on trust - a key factor that drives the perception of experience for customers, and understand where agencies can collaborate across boundaries to help customers who don't care about those boundaries.

It's amazing to see how this Section has evolved since it was first published a few years ago!

#cx

Related Questions

What is Snehal Desai's role at N2, Inc?
How did Snehal Desai transition from Xylem to N2, Inc?
What are Snehal Desai's key achievements at Evoqua Water Technologies Corp?
What is Snehal Desai's educational background?
How has Snehal Desai contributed to the water reuse industry?
Neil Desai
Neil Desai, photo 1
Neil Desai, photo 2
Add to my network

Location

Vienna, Virginia