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Soma Toth
Founder & CEO at Recart SMS | 3-4Xing Your Email & SMS Opt-ins
Soma Toth is the Founder and CEO of Recart, a company specializing in SMS marketing solutions for e-commerce businesses. Based in New York, Toth has built a professional network of over 500 connections on LinkedIn and is actively engaged in discussions related to startups and e-commerce marketing strategies.
In addition to his role at Recart, Toth has experience as the CEO of Syndic8, where he focused on helping brands manage their e-commerce data. His expertise lies in enhancing customer engagement through effective communication channels, particularly by increasing email and SMS opt-ins for online retailers.123
Toth is also active on social media platforms like X (formerly Twitter), where he shares insights about the future of e-commerce marketing and his entrepreneurial journey.4
Highlights
We’ve always been proud of our popup performance at Recart, but I’m very excited that we just pushed it to another level.
As ecommerce leaders, we mostly rely on email and SMS conversion rates as the main popup performance indicators.
However, how do we know if the 10% additional collected emails actually generate more revenue and profit?
Well, it turns out we just don’t.
So, instead of just counting sign-ups, we built analytics to track the revenue associated with the visitors who see the popup.
This shift has led to our brands seeing not just more opt-ins, but real, measurable business impact.
Innovation isn’t always about chasing new trends; sometimes, it’s about rethinking the fundamentals.
Are your metrics driving revenue or just maintaining the status quo?
#ecommerce #sms #popups #shopify
“Do I have access to this dashboard to see what it's like to set up flows & run A/B tests?”
You want to set up an A/B test? Easy.
Step 1️⃣: Create a flow
Step 2️⃣: Add the randomizer which goes 50/50
Step 3️⃣: Change the message or image
Step 4️⃣: Start the flow & make yourself a cocktail
Once the flow starts hitting this randomizer you’re going to see spend, sales, ROI, everything.
We’re going to tell you how much you’re spending on each message so you have high visibility on what your ROI is.
You can also compare click-through rates, opt-outs, and every other aspect of the messaging performance.
We pride ourselves on our SMS app’s transparency 😉🧐
