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Somya Matta

Brand Solutions - Branded Video Content - Digital Display & Native Sales - Influencer Marketing - Ex-Times - Ex-Viacom18

Professional Background

Somya Matta is an accomplished Brand Solutions and Business Development professional with a wealth of experience in the fast-paced digital media industry. With a robust background in both client acquisition and growth strategies, Somya has consistently demonstrated a remarkable ability to innovate and adapt to the ever-evolving market conditions. Her career reflects a commitment to contributing toward organizational goals while achieving personal professional growth. Currently, she is delving into the exciting realm of Influencer and Celebrity Marketing, an area that fully utilizes her expertise and insights into the dynamic landscape of digital communication.

Throughout her career, Somya has been instrumental in fostering strong business relationships and enhancing brand visibility. She has held various pivotal positions, showcasing her versatility and depth of knowledge across different sectors and organizations. One standout role was her tenure as the Director of Sponsorships and Business Development at escapex, where she played a key role in driving strategic partnerships that enhanced brand equity and audience engagement. Somya's career journey exemplifies the importance of adaptability, creativity, and a forward-thinking mindset in navigating the complexities of today's business environment.

Education and Achievements

Somya's educational foundation is robust and well-rounded, having embarked on a comprehensive academic journey that has equipped her with the knowledge and skills necessary for success in the fields of business development and marketing. She attended Manav Sthali School, where she pursued AIESSE in Business/Commerce, laying the groundwork for her business acumen.

Following her initial studies, she further advanced her knowledge with a Post Graduate Certification in Sales and Marketing from MICA—one of India’s premier institutes for strategic business communication. This blend of theoretical knowledge and practical application formed a critical base for her career advancement.

Somya holds a Bachelor of Business Studies from Shaheed Sukhdev College of Business Studies, which has solidified her understanding of core business principles and practices. Her educational achievements underscore her commitment to lifelong learning and professional development.

Career Highlights

  1. Pocket Aces: In her current role focusing on Client Acquisition and Growth, Somya is leveraging her expertise in digital media to cultivate relationships and develop solutions that meet the ever-changing needs of clients. She is exploring innovative approaches to engage consumers in today’s media landscape, which is increasingly influenced by digital trends and influencers.
  2. escapex: As the Director of Sponsorships and Business Development, Somya was responsible for driving business strategy and fostering significant partnerships that opened new avenues for brand exposure and audience interaction.
  3. Bennett Coleman and Co. Ltd. (Times Group): Holding various positions including Manager and Assistant Manager in Brand Solutions for renowned properties like Femina and Filmfare, Somya played a pivotal role in enhancing brand strategies and developing impactful promotional campaigns. Her strategic insights significantly contributed to the growth of these iconic media properties.
  4. Viacom18 Media Private Limited: In her earlier career stage, Somya held multiple roles such as Account Executive in Business Development for popular brands like Vh1 and Comedy Central. Her work here involved direct engagement with clients and the execution of campaigns that resonated with diverse audiences.
  5. AIESEC: Demonstrating strong leadership capabilities, Somya served as the Vice President of Corporate Relations, where she was integral in developing strategic partnerships and enhancing AIESEC’s corporate initiatives, which aligned perfectly with her interests in relationship-building and business strategy.

Somya Matta’s journey is defined by her proactive approach to exploring new opportunities in the digital media landscape. As she continues to expand her expertise in Influencer and Celebrity Marketing, she is dedicated to leveraging her extensive background to drive impactful results for her clients and her organization. Her forward-thinking mindset, coupled with her professional experiences, makes her a valuable asset in the digital media industry.

Related Questions

How did Somya Matta develop her expertise in digital media and business development?
What specific strategies has Somya Matta employed in her role at Pocket Aces for client acquisition and growth?
In what ways has Somya Matta's education at MICA contributed to her success in marketing and business solutions?
What notable achievements did Somya Matta accomplish during her time at escapex as Director of Sponsorships and Business Development?
How is Somya Matta adapting her skills to meet the challenges in the Influencer and Celebrity Marketing space?
Somya Matta
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Location

New Delhi, Delhi, India