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Soon Yu

Best Selling Author of Iconic Advantage and Friction.

Soon Yu is a Taiwanese-American speaker, writer, and consultant who founded SCY Advantage Corp.246 Born on August 5, 1965, he is an international speaker and best-selling author specializing in innovation, design, and branding.235

Professional Background

Yu has an impressive career spanning multiple industries:

  • Holds a BS in Electrical Engineering from UC Davis and an MBA from Stanford University1
  • Served as global VP of innovation at VF Corporation from 2010 to 20161
  • Previously worked at companies like Clorox, Advanced Micro Devices, and Bain & Company1
  • Founded Gazoontite, an early multi-channel retail/eCommerce company in 19981

Notable Achievements

Books and Writing:

  • Authored two award-winning books:
    • Friction: Adding Value By Making People Work For It (2022 NYC Big Book Award)1
    • Iconic Advantage: Don't chase the new, innovate the old (2019 Axiom Business Book Award)1
  • Contributes to Forbes and is an international speaker25

Current Role: He currently runs SCY Advantage Corp, a consulting and speaking company focused on innovation, design thinking, and branding.467

Highlights

Oct 17 · linkedin

Much gratitude to Douglas Burdett for hosting me on The Marketing Book Podcast. Great fun talking about embracing good friction, the iconic ugly Stanford mascot, and much more. Click below to listen and laugh:

Sep 15 · linkedin

https://lnkd.in/e-Fxz2xa

Much gratitude to John Taschek for sharing the key ingredients behind the success of Salesforce's evangelist program. From living the "beginner's mindset," to leading a team of talented visionaries less focused on promoting the brand and more interested in how the "business of business" can improve the world, John's quiet leadership style helps Salesforce move an entire industry forward. Also special thanks to my good friends Vala Afshar and Brian Solis for their humble but KA insights on "why they do what they do." Looking forward to hearing from all the great evangelists Tiffani Bova, Peter Coffee, Frank Engelhardt, Steve Gillmor, Charlie Isaacs, Martin Kihn, Paolo Malinverno, Karen Mangia, Michael Maoz, Geeta Nayyar, Bruce Richardson, Mathew Sweezey, Jason Talwar, and Ed Thompson at next week's Dreamforce. #beginnermindset, #evangelists, #innovation, #dreamforce, #trailhead

Related Questions

What are some key takeaways from Soon Yu's book "Iconic Advantage"?
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Soon Yu
Soon Yu, photo 1
Soon Yu, photo 2
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Location

United States