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Soon Yu

Best Selling Author of Iconic Advantage.

Soon Yu is an international speaker, award-winning author, and innovation expert who currently runs SCY Advantage Corp.123 He is known for his expertise in innovation, design thinking, and branding, and has authored two notable books: Iconic Advantage® and Friction.24

Professional Background:

  • Served as Global VP of Innovation at VF Corporation, overseeing brands like The North Face, Vans, and Timberland123
  • Previously worked at The Clorox Company and Chiquita Brands, winning multiple company awards12
  • Consultant at Bain and Company
  • Founder and CEO of several venture-backed startups12

Academic and Speaking Credentials:

  • MBA from Stanford University
  • Teaches at Parsons School of Design
  • Guest lectures at Stanford University
  • Forbes contributor
  • Featured in Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times12

Published Works:

  • Iconic Advantage® (2019 Axiom Business Book Award)
  • Friction (2022 NYC Big Book Award in Sales & Marketing)23

Yu is a highly sought-after speaker on leadership, branding, innovation, and entrepreneurship, with his consulting and speaking work conducted through SCY Advantage Corp.5

Highlights

Mar 26 · constellationr.com
Soon Yu | Ambient Experience Summit™ 2023
May 31 · youtube.com
Building a Timeless and Iconic Brand with Soon Yu, Founder of SCY ...
Building a Timeless and Iconic Brand with Soon Yu, Founder of SCY ...
Jan 1 · soonyu.com
About - Soon Yu
About - Soon Yu
Jan 1 · speakin.co
Invite Soon Yu, Speaker and Coach on Innovation, Design Thinking ...
Soon Yu | United States Speakers Bureau
Soon Yu | United States Speakers Bureau

Related Questions

What are the main ideas behind Soon Yu's book "Friction"?
How did Soon Yu's role at VF Corporation impact innovation in the apparel industry?
What are some examples of iconic brands that have successfully implemented Soon Yu's strategies?
How does Soon Yu's approach to innovation differ from traditional methods?
What are the key takeaways from Soon Yu's book "Iconic Advantage®"?
Soon Yu
Soon Yu, photo 1
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Location

San Francisco Bay Area