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Soon Yu

Best Selling Author of Iconic Advantage.

Soon Yu is an international speaker, award-winning author, and innovation expert who currently runs SCY Advantage Corp.123 He is known for his expertise in innovation, design thinking, and branding, and has authored two notable books: Iconic Advantage® and Friction.24

Professional Background:

  • Served as Global VP of Innovation at VF Corporation, overseeing brands like The North Face, Vans, and Timberland123
  • Previously worked at The Clorox Company and Chiquita Brands, winning multiple company awards12
  • Consultant at Bain and Company
  • Founder and CEO of several venture-backed startups12

Academic and Speaking Credentials:

  • MBA from Stanford University
  • Teaches at Parsons School of Design
  • Guest lectures at Stanford University
  • Forbes contributor
  • Featured in Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times12

Published Works:

  • Iconic Advantage® (2019 Axiom Business Book Award)
  • Friction (2022 NYC Big Book Award in Sales & Marketing)23

Yu is a highly sought-after speaker on leadership, branding, innovation, and entrepreneurship, with his consulting and speaking work conducted through SCY Advantage Corp.5

Highlights

Oct 17 · linkedin

Much gratitude to Douglas Burdett for hosting me on The Marketing Book Podcast. Great fun talking about embracing good friction, the iconic ugly Stanford mascot, and much more. Click below to listen and laugh:

Sep 15 · linkedin

https://lnkd.in/e-Fxz2xa

Much gratitude to John Taschek for sharing the key ingredients behind the success of Salesforce's evangelist program. From living the "beginner's mindset," to leading a team of talented visionaries less focused on promoting the brand and more interested in how the "business of business" can improve the world, John's quiet leadership style helps Salesforce move an entire industry forward. Also special thanks to my good friends Vala Afshar and Brian Solis for their humble but KA insights on "why they do what they do." Looking forward to hearing from all the great evangelists Tiffani Bova, Peter Coffee, Frank Engelhardt, Steve Gillmor, Charlie Isaacs, Martin Kihn, Paolo Malinverno, Karen Mangia, Michael Maoz, Geeta Nayyar, Bruce Richardson, Mathew Sweezey, Jason Talwar, and Ed Thompson at next week's Dreamforce. #beginnermindset, #evangelists, #innovation, #dreamforce, #trailhead

Related Questions

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Soon Yu
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Location

San Francisco Bay Area