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Soumik Nath
Digital Solution with business generation skills
Soumik Nath is currently the Group Head of Digital Marketing at Lexus Motors Ltd. He has a strong background in digital marketing and has achieved notable success in his role, including winning a "Deal of the Month" contest by onboarding 21 counters for Nissan and Datsun across East India, which highlights his effectiveness in expanding market presence and driving sales initiatives.1
In addition to his achievements at Lexus, Soumik has demonstrated leadership and strategic thinking in various marketing campaigns, focusing on innovative digital strategies to enhance brand visibility and customer engagement. His professional journey reflects a commitment to excellence in the automotive marketing sector.
Highlights
How an online lead can be followed up and how useful it is??
Majority of my career has been in online lead business(automobile) and I have seen different ways of following up the online leads which of course over a period of time has given different types of results to different dealerships.
What are the best practices in my mind that can be followed up by an automobile dealership team?
1.Call/whatsapp/email to an online lead as fast as one can.Reason:No one would like to wait.If am still in the website where I have enquired,and the dealerships gives me a call it not only helps in better feedback from the lead but also gives a WOW factor for the client.
2.Right person from the dealerships should be calling to the online lead since "First impression is the last impression " and more so it's over a phone call.Right person means the person should be having adequate knowledge of the vehicle along with the price of the car so that customer/lead should get his/her query solved.
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Have patience!It requires multiple followup for any online lead to get closed.So do not lose patience.
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Ensure that you followup the customer/lead on the committed date or time since no one likes to feel unimportant.
5.Since an online lead comes from online only we need to understand that it's not possible for anyone to pickup the call when ever dealer teams call up. Not picking up a call does not mean that person won't buy a car.Not picking up can be various reason.In this case I feel we need to use WhatsApp chat more frequently so that customers don't feel pushy by the dealerships over call.
There are loads of techniques where a person in automobile can yield good result by doing proper followup of online clients and trust me it's quite a fun till one have tasted the real success.
Let me know any feedback for the same.
#dealership #automobiledealership
Hello,
Cardekho.com is hiring for Regional Sales Manager-Orissa and Chattisgarh.
PFB the KPIs:
Accomplishes regional objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions.
Achieves regional sales operational objectives
preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
Establishes sales objectives by creating a sales plan
Maintains and expands customer base by building and maintaining rapport with key customers; identifying new customers
Accomplishes sales and organization mission by completing related results as needed.
Interested candidates kindly comment as "Interested".
