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Soyoung Kang
CMO at eos | Board Member | Advisor
Soyoung Kang is an accomplished business executive currently serving as an Independent Board Member at Bob's Discount Furniture since 2021. She holds a significant position as the Chief Marketing Officer at eos Products, where she has been instrumental since 2018. Her extensive experience includes leadership roles at major brands such as Bath & Body Works and Victoria's Secret, showcasing her expertise in brand management and marketing strategy.
Education
- Master of Business Administration (MBA) from The Wharton School.
- Bachelor of Science (BS) from the Massachusetts Institute of Technology (MIT).
Professional Experience
- Chief Marketing Officer, eos Products (2018 - Present)
- Board Member, Bob's Discount Furniture (2021 - Present)
- Senior Vice President of Brand, Bath & Body Works (2008 - 2018)
- Director, Victoria's Secret (2006 - 2008)
- Director of Strategy, L Brands (2005 - 2006)
- Consultant, The Boston Consulting Group (2003 - 2005)
Achievements and Honors
Soyoung has received numerous accolades, including:
- Recognized as one of the Top 50 Diverse Board Candidates by Equilar & Nasdaq in December 2023.
- Inducted into the AMA Marketing Hall of Fame in May 2024.
- Featured in the Forbes Entrepreneurial CMO 50 list in April 2023.
Her contributions to marketing and leadership have established her as a prominent figure in the industry, particularly noted for her innovative strategies and commitment to empowering women in business.
Highlights
I'm so impressed by the incredible eos Products team for making our presence at Cannes so meaningful this year. In addition to our first-ever creator trip, we collab'd with our amazing Pinterest partners to bring eos vibes to the south of France.
We were honored to be showcased at the #Manifestival for how we're building #GenZ brand love - and awesome business results! - for eos Super Balms on Pinterest. Because honestly the results speak for themselves: 🔥 3X above average lift in awareness 🔥 9X above average lift in purchase intent 🔥 Our fastest growing product segment in lipcare
If you stopped by, hopefully you got to create-your-own lippie/accessory, thanks to the Pinterest team 💋📌. Much gratitude to Pinterest rock stars Ariel Quaglia, Kate Ellen Dean, Nadia Aminzadeh, Helayna Wicker Epps, Emmie Burns, Stacey Mayhew, Hanna Matyiku Nuñez (she/her), Lyndsay McGregor and Judy Lee🥕, and to the eos dream team Carley Caldas, Amaris Appiah, Kelsey Newberry.
I guess the cat's out of the bag (or the lion's out of the bag??)...
eos Products is thrilled to be hosting our first ever creator trip to Cannes Lions International Festival of Creativity, in partnership with United Talent Agency's Next Gen team! We spoke with Ad Age's Gillian Follett about why Cannes is the perfect destination for deeper partnerships between brands and creators, and what we're hoping to achieve from this activation.
So many thanks to our brilliant team Carley Caldas, Amaris Appiah, Kelsey Newberry, Laura Schneider Bierbaum, and to our besties/partners Ziad Ahmed, Nate Jones, Shaina Zafar, Olivia Frary, Jane Greene for bringing this to life!
If you're heading over next week, stop by and say hi 👋 at ZCannes to our team + amazing creator partners: Stacy Thiru, Serena Kerrigan, Avantika Vandanapu, Chelsea Miller, Madeline Argy, & Victoria Paris.
