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Spenser Kernea

Vice President, Executive Director of Strategy and Analytics at The Johnson Group

Spenser Kernea is the Senior Vice President and Executive Director of Strategy and Analytics at The Johnson Group, an advertising agency based in Chattanooga, Tennessee.12 He leads the agency's development of customized analytics dashboards, predictive modeling, media modeling, and proprietary attribution modeling to drive brand success.1 Kernea is known for his expertise in data-based strategy development and his energetic approach to analytics.2

Kernea's professional background includes:

  • Experience in various industries such as restaurants, retail, CPG, healthcare, tech, lead generation, transportation, tourism, and brand launch.1
  • Previous roles at The Krystal Company, including Manager of Marketing Analytics and Consumer Insights, and Manager of Marketing Calendar.1
  • Currently serves as a Digital Marketing Adjunct Professor at The University of Tennessee at Chattanooga since December 2018.1

He holds a Master of Business Administration (MBA) from Bryan College and a Bachelor of Business Administration in Entrepreneurship from The University of Tennessee at Chattanooga.1

Kernea is known for his approach of "using data, analytics and a good sense of humor to conquer giants with advertising".1 His LinkedIn profile emphasizes his ability to combine knowledge and experience from various industries with strategy and mathematics as his "secret weapon".1

Highlights

Jan 28 · hospitality.fm
Meet the 19-Year-Old Who Builds (and Buys) Unique Stays
Jan 7 · aaaa.org
Johnson Group - Agency Profile - 4As
Aug 31 · theorg.com
The Johnson Group | The Org
The Johnson Group | The Org
Nov 9 · theorg.com
Leadership Team - The Johnson Group - The Org
Leadership Team - The Johnson Group - The Org

Related Questions

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Spenser Kernea
Spenser Kernea, photo 1
Spenser Kernea, photo 2
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Location

Chattanooga, Tennessee Area