Suggestions
Srivatsan Venkatesan
VP Product and BU Head for CRM business
Srivatsan Venkatesan is currently the Business and Product Head for Freshworks CRM at Freshworks Inc., where his main focus is on developing the best CRM solutions tailored for high-velocity sales teams. Freshsales CRM incorporates email, phone, analytics, and automation tools into a unified and convenient platform.
With a strong background in technology and business leadership, Srivatsan's journey includes founding Cloudnucleus, a Virtualization-based Disk Backup & Disaster Recovery software startup, in 2009. The startup was successfully acquired in September 2011, leading Srivatsan to assume the role of Vice President of Product Management at Vembu Technologies, the acquiring company.
Srivatsan's educational foundation lies in a Bachelor of Engineering in Electronics from the University of Madras. Throughout his career, he has held various key positions in reputable organizations, with notable roles such as Vice President of Engineering at Msys Technologies, Technical Consultant at Brocade/McDATA, Technical Lead at HCL Technologies, and Software Engineer at Comnet International.
His wealth of experience spans across multiple domains, positioning him as an expert in product management, engineering, technology consulting, and software development. Srivatsan's entrepreneurial spirit, combined with his strategic leadership skills, has propelled him to drive innovation and success in the tech industry.
Highlights
We've seen the rise of Sales Ops turning into RevOps, but many of these changes are just on the surface.
Teams have rebranded without really bringing together marketing and customer success, leading to a messy approach.
Now, GTM Operations is emerging. Is it just another label or something truly new?
The goal should be to create a truly unified operations team that covers the full customer journey—from marketing to sales, product, and more.
This is key for any startup who want to build strong, efficient teams.
You know what's really catching my eye these days? At events like SaaStr and Dreamforce, we now have multiple separate sessions and tracks dedicated exclusively to RevOps.
In the busy B2B world, utilizing LinkedIn can significantly enhance the efforts of sales teams. By liking, commenting, and sharing posts, sales reps can find the right clients and customize their messages.
Here are some great benefits of using LinkedIn actions:
- 50% higher open rates than usual outreach
- 3 times more replies, leading to deeper conversations
- 2 times more booked meetings, boosting your sales efforts
Our team has seen how these strategies can change our outreach for the better. For example, by commenting on our target audience's posts, we increased our visibility and built relationships, which led to more successful connections.
It's important to compare how engaged outreach works versus cold calling. The numbers show that engaged outreach is effective and delivers results.
This new outbound outreach method is especially helpful for startup founders and B2B companies wanting to expand their outreach. By using these techniques, you can create stronger connections and grow your business.
Your thoughts?
