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Steffen Hohl
Touchpoints change. The message remains.
Professional Background
Steffen Hohl has established himself as a prominent figure in the field of digitisation, where he has dedicated a decade to leveraging his expertise to drive targeted communications, mainly within the adtech industry and later extending it into tourism. His impressive career trajectory spans several different types of organizations, including globally leading technology corporations, medium-sized enterprises, and innovative start-ups. This extensive experience has equipped him with a rich understanding of the complexities associated with digital transformation and communication strategies. Steffen's journey within this dynamic industry showcases his adaptability and passion for fostering effective communication in the evolving digital landscape.
One of the highlights of Steffen's professional story is his role as the Managing Director and Senior Consultant at Yeahmazing. In this capacity, he has contributed significantly to elevating brand narratives and creating impactful digital communication strategies that engage diverse audiences. This position also enabled him to further hone his skills in intercultural work and project management, areas where he excels due to his comprehensive background and insights drawn from his varied roles.
Transitioning from his agency days, Steffen has integrated a unique blend of creativity and speed into his working style. This distinctive approach has allowed him to tackle challenges efficiently while producing innovative solutions that resonate with clients. He firmly believes that digitisation is not merely the extension of IT systems and the development of new business models but rather, it encompasses a profound societal and mental shift that impacts how businesses communicate and connect with their audiences. His holistic perspective on digitisation is beneficial for clients aiming to navigate this transformative era.
Education and Achievements
Steffen's educational background complements his professional journey. He obtained a degree in PR Referent, Digitale Kommunikation und Medien/Multimedien at Universität Lüneburg. Furthermore, he completed his Magister Artium in Sociology, German language and literature studies, and Anglistics at the prestigious University of Cologne.
Throughout his academic career, Steffen not only engaged in theory but also practiced what he learned by contributing externally as an Assistant Lecturer at Leuphana Universität Lüneburg. This role allowed him to impart his knowledge to students while remaining attuned to the latest academic developments in communication and media.
Steffen's career development is lined with impressive roles that highlight his dedication and versatility. He spent time at Sabre as the Communications Manager Online Travel for the EMEA region, where he managed online travel communications and strategized approaches that facilitated the company's market presence. This position uniquely positioned him to navigate the challenges within the travel sector, particularly as it intersects with the growing demand for digital solutions.
Before this, Steffen served as a Communications Consultant at FAKTOR 3 AG, where he honed his skills in delivering strategic advice and communication strategies for various clients. His hands-on experiences also extend to internships that include Corporate Communications at Weber Shandwick and Knowledge Management at Verbraucherzentrale Bundesverband e.V., both of which served as key stepping stones in shaping his communications acumen and understanding of market dynamics.
Notable Contributions
Over the years, Steffen Hohl has made marked contributions not only through his roles but also by promoting the significance of effective communication in digital transformation. His ability to relate to audiences through various channels is a testament to his dedication and skill in crafting narratives that resonate. His understanding of how digitisation influences societal processes is a valuable asset that empowers his clients to embrace change and leverage new technologies to their advantage.
Steffen's career path has been defined by a commitment to integrating creativity and strategic foresight into communications practices. His ongoing focus on transformational processes, combined with a robust background in both theoretical and practical aspects of communication, makes him a sought-after consultant in the field. He thrives on working collaboratively with clients to unravel the complexities of digitalisation and ensure that brands not only adapt to changes but also lead in their respective industries.
tags:[
digitization
communications
adtech industry
tourism
creative consultant
project management
intercultural work
University of Lüneburg
University of Cologne
communications strategies
digital communication
Management and consultancy
Holistic approach
Communications Manager
online travel sector
international business
business processes
