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Stephanie Wiseman
SVP, Head of Growth & Brand @ YML. I’m here for the MS Word endorsements.
Stephanie Wiseman is a Business Development executive with a background in engineering, specializing in innovation, strategy, and development of digital products across various industries, including FinTech, HealthTech, retail/eCommerce, automotive, CPG, and luxury sectors.
With a passion for driving shared growth, Stephanie excels in devising strategies for service expansion and SaaS products to enhance digital experiences for today's consumers.
She advocates for positivity and being a good human who contributes to helping others, showcasing her belief in the power of creating a positive impact.
Stephanie Wiseman holds a B.S. in Marketing & Economics from The Ohio State University.
Her professional experience includes roles such as SVP, Head of Growth and Brand at YML, Member at Chief, VP, Head of Growth and Brand, VP, Head of Growth, Director of Global Business Development at Work & Co, VP, Business Development at Fluid, Senior Director, Client Services at Fluid, Group Account Director at CREATETHE GROUP, Account Director at CREATETHE GROUP, Account Supervisor at BBDO, Account Supervisor at Digitas UK, and Account Executive at Digitas UK.
Highlights
I’m happy to share that I’m a proud investor of HALO Hydration!
👊🏼 99% of pitches suck.
The truth is, most people never learned how to craft the perfect pitch. I've spent 16 years working in business development. Here is what I've taken away:
❌ You can't build a deck by committee. The saying about cooks and kitchens applies to pitches. Assign one person to lead and stick with it.
📖 Tell a story. A pitch is a chance to entertain, to inspire, to have fun. What's your plan to stand out among all the zoom calls and meetings?
🏆 Come with a vision, not a project plan. Process doesn't sell. A vision does. Get people excited about the possibilities, not just how you'll get there.
⚠️ Write and rewrite. Toss your work out 100x. Challenge your thinking. Be wrong. Ask questions that your toughest client would ask. The number of revisions don't matter, the end result does.
🤫 Be concise. Make decks short and visual - it's cognitive load for your client. The most successful (i.e $$$) pitch decks were less then 25 slides.
⭐️ Orient around your customer. Do what's best for them/their business. Don't fall for the rest. It is usually bs and politics.
My pitch game got 100% better working with Stephen Clements. Here is an article he shared I referenced time and time again (Elon jokes aside 😉)
