Sign In

Stephen Baronian

Senior Manager, Old Navy Store Design at Gap, Inc.

Professional Background

Stephen Baronian possesses a wealth of experience in architectural design and project management, with a standout specialization in interior design and retail environments. His notable tenure at Old Navy, part of the internationally recognized Gap, Inc., spans over a decade during which he has demonstrated extraordinary leadership and innovative design capabilities. As the Senior Manager of Store Design, he has been pivotal in driving the impressive growth of Old Navy stores, participating in the expansion from 100 stores in 1997 to more than 1,000 stores in 2007.

During his time at Old Navy, Stephen has primarily excelled in three interconnected areas: the design and management of flagship stores, the development of architectural elements for new store locations, and the roll-out of comprehensive store designs that enhance brand identity and customer experience. Notably, he played an instrumental role in creating the iconic Old Navy flagship store located at 34th & Broadway in New York City. This remarkable 80,000 sq. ft. retail space not only stands out for its innovative design but has also become the single largest profit-generating store for Gap, Inc. since its inception in 1999.

Beyond flagship stores, Stephen has been deeply involved in the design and prototyping of all architectural elements for Old Navy locations. His expertise includes storefront designs, lighting solutions, fitting rooms, and cashwraps—essential components of the retail environment that contribute significantly to customer engagement and shopping experience. He has effectively managed relationships with vendors to ensure the seamless design, prototyping, and implementation of these key design elements, successfully facilitating the rollout of approximately 100 stores each year.

Stephen is celebrated for overseeing the design and construction of numerous rollout stores with an average workload of 15 projects, collectively worth ± $30 million. His ability to manage multiple projects simultaneously while maintaining a high standard of quality is a testament to his strong organizational skills and project management acumen. Additionally, he was actively involved in two extensive brand redesign efforts that not only enriched the customer experience but provided the entire store fleet with a refreshed aesthetic that aligns with contemporary retail trends.

Education and Achievements

Stephen's educational background lays a robust foundation for his professional achievements. He obtained a Master’s degree in Architecture from the University of Virginia, which has equipped him with sophisticated design principles and a nuanced understanding of spatial dynamics. His undergraduate studies in Architecture at Syracuse University further solidified his technical skills and creative capabilities. Additionally, with a Bachelor’s degree in History from the University of California, Berkeley, Stephen brings a rich perspective to his design philosophy, understanding the significance of historical context within modern architectural practices.

Stephen's architectural prowess was also sharpened during his tenure as a Designer/Interior Architect at the esteemed firm Skidmore, Owings & Merrill, LLP in San Francisco. This experience expanded his exposure to a diverse range of projects, fostering his adaptability and innovative thinking skills in an industry that continually evolves.

Over the years, Stephen has developed a comprehensive understanding of branding, enabling him to effectively manage a diverse range of stakeholders, including internal teams and external consultants. His collaborative approach ensures that projects are not only successful but resonate well with the brand's vision, leading to enhanced overall performance across their extensive store fleet.

Achievements

Some of Stephen Baronian's notable achievements during his career include:

  • Successfully leading the flagship store design for Old Navy at Herald Square, which has become a key profit center for Gap, Inc.
  • Contributing to the rapid expansion of Old Navy's retail footprint from 100 stores to over 1,000 stores in less than a decade, a remarkable feat within the retail industry.
  • Spearheading two comprehensive brand redesign initiatives that transformed the store fleet’s visual identity, strengthening brand recognition and customer loyalty.
  • Actively managing the design and rollout of store elements across multiple locations, demonstrating exceptional project management skills and the ability to maintain high-quality standards in fast-paced settings.
  • Developing strong vendor relationships that facilitate innovative design solutions, ensuring that each store's architectural elements are both functional and aesthetically appealing.

Through his multifaceted expertise and dedicated approach to design and management, Stephen Baronian stands out as a distinguished leader in the field of retail store design. His commitment to excellence and proficiency in architectural design not only contribute to the success of Old Navy but also shape the future of retail environments across the globe.

S
Add to my network

Location

San Francisco Bay Area