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Steve Carrod
Managing Director @ Leading Data Layer, Digital Analytics, CRO & Personalisation Consultancy
Steve Carrod is the Co-Owner and Managing Director of DMPG Ltd (Digital Media Performance Group), a company he co-founded in 2013. With nearly two decades of experience in the digital analytics sector, Carrod has been instrumental in shaping DMPG into a leading agency specializing in analytics, conversion rate optimization (CRO), and personalization services. His career in digital analytics began in 2005, and he has focused on CRO and personalization since 2008.125
Professional Background
Before establishing DMPG, Carrod held various roles across agencies and direct client engagements in both the UK and the US. His previous positions include:
- Director of Consulting at Adversitement, where he led a team of consultants.
- Founder and Lead Digital Optimization & Analytics Consultant at OptiBeat Ltd.
- Website Marketing Manager at Snapfish.
- Search/Online Marketing Manager (EMEA) at Hewlett-Packard.14
DMPG's Mission and Services
DMPG aims to be the gold standard in digital analytics, tag management systems (TMS), CRO, and personalization. The agency focuses on providing strategic advice to clients while ensuring high-quality project delivery. Their services encompass:
- Digital Data Design
- Tag Management and Implementation
- Data Utilization for Decision Making
- Conversion Optimization Plans
- Personalization Programs
- Cross-channel Automation.125
Recent Developments
In September 2024, DMPG was acquired by Havas, which will allow the agency to leverage Havas' global data and technology capabilities while retaining its operational independence under Carrod's leadership.3 This acquisition is expected to enhance DMPG's service offerings and expand its reach within the digital marketing landscape.
Education
Steve Carrod holds a BA in Business Management from The University of Manchester and a diploma in Digital Marketing from IDM College.4
Through his leadership at DMPG, Carrod continues to drive innovation in digital analytics, helping clients improve their digital customer experiences across various industries.


