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Steve O'Rourke

Creative Director at Monks and best-selling author

Steve O'Rourke is a versatile writer, thinker, and marketer with a proven track record of delivering high-quality content and communications strategies. O'Rourke attended St. Pauls Secondary School before moving on to obtain his BBS in Marketing and Languages from Technological University Dublin. He further developed his skills by studying MA in Journalism at Independent Colleges Dublin.

His impressive professional history includes senior copywriter roles at Firewood, where he established himself as a key contributor to the agency's content marketing efforts. He also worked as a creative copywriter at Journal Media, where he excelled in crafting compelling narratives across multiple channels. O'Rourke is a former Editor and publisher at De\Code and has also worked as a freelance journalist and copywriter, providing his services to a range of clients.

O'Rourke's experience extends beyond the world of writing. He has worked as a social media advisor and Communications & Investor Services Manager at Augusta Property Services, showcasing his ability to develop strategic plans and communicate with investors in a clear and professional manner. He has also lent his skills to help Kilkenny Arts Festival reach a wider audience through social media.

In summary, Steve O'Rourke is a highly skilled storyteller and communicator with a wide range of talents that make him a valuable asset to any organization.

Highlights

Jul 30 · linkedin

Though it's a huge part of the creative game, receiving feedback can be tough. We know nobody bats 1.000 and yet creative people* are often shocked when everything doesn't get through with no comments on round one.

I've been doing this a while now, so here are some strategies I've learned that could help you with any sort of feedback:

  1. Realise the value of constructive criticism Feedback, especially early feedback, is a great thing. It's an opportunity for you to create the best version of your work.

  2. Be curious Approach feedback with the same curiosity and a willingness to learn you approached the brief in the first place. Keep asking why.

  3. It's not personal This is the hardest one to keep in mind. The feedback is about the work, not your ability as a creative. Unless it is someone calling you useless. Then ignore it, because you're not

  4. Don't ignore subjectivity Some feedback might be based on personal preference, but that doesn't mean it can be disregarded. If the reviewer feels this way, maybe the audience will too

  5. Keep learning View feedback as not just something you apply to the current work, but consider how you can incorporate it into your future projects

*It's me, I'm people

Jul 2 · linkedin

A couple of weeks ago, I was invited to speak to Anshu Suri's MSc in Retail & Innovation students at UCD Michael Smurfit Graduate Business School about my career in advertising and marketing, as well as the role Gen AI plays - and will play - for creatives.

The main point I tried to get across is that the industry is changing, and quickly. Nobody has all the answers, least of all me, but the extent to which you adapt to or ignore those changes will be the most significant driver of success.

I really enjoyed the experience of giving a guest lecture, and I'd be keen to repeat it (without my hands in my pockets).

Related Questions

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Steve O'Rourke
Steve O'Rourke, photo 1
Steve O'Rourke, photo 2
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Location

Ireland