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Steve Pinto
Senior Business Development and Go To Market Leader (ex-Meta & Visa)
Steve Pinto is an accomplished business development professional with expertise in business growth, strategic partnerships, and operations. Throughout his career, he has successfully negotiated and executed contracts valued at over $10MM to align with organizational objectives. With a history of creating successful partnership ecosystems leading to over $20MM in annual revenue, Steve is a results-driven leader with a focus on long-term strategic planning. His proficiency in stakeholder management and cross-functional leadership have led to creating efficient processes resulting in cost optimization. He has held senior positions at Visa, Facebook, and TubeMogul, Inc. As a former Principle at Pinto IT, he brings a wealth of experience to every project he undertakes. Steve is a collaborative, detail-oriented, and versatile team leader who is committed to building effective relationships resulting in successful outcomes.
Highlights
This is a really well thought out report on the Privacy Sandbox. Matthew McIntyre and Richard Mooney go into depth where PS can be improved and add more utility to the ad industry. We've seen similar needs through out own testing so it's great to see this enunciated clearly.
After a very long week last week, it feels like a good time to re-surface our Ad Relevance launch and recent published whitepapers.
Ad Relevance is our innovative approach to predict the relevance of ads, wherever consumers are spending their time.
Practically, This leverages our own understanding of how content influences commerce and allows Amazon more use of all the signals we have available to us in every single ad opportunity.
Just the highlights:
🔍 Next-Gen AdTech: Powered by advanced AI and machine learning, our new model doesn't rely on third-party cookies or any single signal. 📊 Proven Technology: Ad Relevance powers many of Amazon Ads' offerings, including Amazon Audiences, Contextual Targeting and Performance+ 📈 Meaningful Impact: Ad Relevance is already delivering meaningful impact for brands, including extend addressability on up to 65% of previously anonymous impressions lowering CPMs by up to 34%, and improving CPCs by 8.8% — all with 100% budget delivery.
Kudos to the team for this incredible achievement!
https://lnkd.in/edsFupHF
Modeled Audiences Whitepaper: https://lnkd.in/etHkBr_6 Bid Shading Whitepaper: https://lnkd.in/gKfe2qSy
