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Steve Shaffer

Chief Customer Officer + Co-Founder @ The Humble Seed

Steve Shaffer is an accomplished Sales Leader with a strong background in the Natural/Organic Consumer Product Goods industry, known for his expertise in Customer/Consumer Insights, Nielsen/IRI/SPINS analytics, and Sales & Marketing Strategies for Start-up and Small Company brands.

With a BBA and MBA from Western Michigan University, Steve has excelled in developing Channel Strategies, team structures, and Key Account Development across diverse trade channels, showcasing a balanced and driven approach to sales leadership.

Steve Shaffer's professional journey includes notable roles such as Chief Customer Officer at The Humble Seed and SimplyProtein, Executive Vice President of Sales at Nutiva, Senior Vice President at Miyoko's, vice president at good culture, and several high-ranking Sales positions at renowned companies like Kellogg Company and Kashi Company.

His experience spans from managing sales teams to driving sales growth for gluten-free and pet care brands, demonstrating a strong track record of leadership and strategic sales management in the consumer goods industry.

Steve's educational background, combined with his extensive industry experience and leadership roles, positions him as a seasoned professional with a deep understanding of sales strategies and customer engagement in the organic and natural products sector.

Steve Shaffer
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Location

Orange County, California, United States