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Stijn Van Brakel
Transforming the way that hospitality brands communicate with their online audience. 💬
Stijn Van Brakel is a notable entrepreneur and the Co-Founder of AreTheyHappy, a platform designed to enhance customer experience and brand reputation management specifically for the restaurant and hospitality sectors. Based in Ghent, Belgium, he has played a pivotal role in developing innovative AI-driven solutions that help businesses understand and improve customer satisfaction through feedback management and sentiment analysis.1
Professional Background
Before co-founding AreTheyHappy, Stijn Van Brakel gained experience in various roles, including positions at COMBELL GROUP NV, which contributed to his expertise in technology and customer engagement strategies.4 Under his leadership, AreTheyHappy has grown significantly, becoming recognized for its effective tools that integrate customer feedback from multiple channels into a centralized platform. This allows businesses to respond promptly to customer sentiments and improve their service offerings.12
AreTheyHappy Overview
AreTheyHappy was recently acquired by Black Box Intelligence, further enhancing its capabilities in delivering insights for restaurant brands.1 The platform is designed to provide comprehensive solutions for managing online reputation and customer feedback, making it an essential tool for marketing and operations teams in the hospitality industry.3
Stijn's work emphasizes the importance of understanding customer emotions and experiences, aiming to bridge the gap between digital interactions and real-world service quality.
Highlights
Are you not yet convinced that potential customers read your business’ reviews? Read this 👇
I got used to writing reviews every so often after great experiences, making sure to highlight what made my experience so unique.
➡️ I recently received this email from Google, that one of my reviews from 18 months ago has reached 1.000 views.
That's 1.000 potential customers who wanted to visit Crussh - Fit Food & Juice Bars, could have been influenced by what they were reading.
🤔 Those 1.000 potential customers are reading and comparing your business with your competitor’s reviews. The wrong perception of your brand can hurt long term growth, especially for hospitality brands.
➡ If 10% of those 1.000 potential customers would have visited your business. How much revenue would that have generated?
➡️ What we know for sure is:
✅ People do read reviews and consider them valuable input before visiting a restaurant ✅ People always read the bad reviews ✅ People always read the replies from the brand itself
As a business, you have more control over online reputation than you think.
Convinced yet?
🚀 How the best-in-class Operations Managers motivate their franchisees to care about the company's online reputation.
📧 Email template included in article below
#cx #onlinereputation #operationsmanager #customerexperience #customercentricity
