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Stijn Van Brakel

Working on Gutchi, fermented gut-friendly beverages.

Stijn Van Brakel is a professional deeply involved in transforming the way businesses interact with their online customers through AreTheyHappy, a platform revolutionizing communication on social media, review platforms, and direct messaging channels.

AreTheyHappy specializes in streamlining workflows among different teams within multi-site hospitality and retail organizations globally to enhance online reputation, advocating for alignment among all company stakeholders.

With a belief that customer happiness significantly impacts a brand's reputation, AreTheyHappy underlines the crucial role of employees closest to customers in shaping brand perception.

Stijn's educational background includes studying at Arteveldehogeschool, providing a strong foundation for his professional journey.

Having held key positions at AreTheyHappy and COMBELL GROUP NV, including roles as Co-Founder, Customer Development, Key Account Solution Manager, Teamlead Online Sales, and Online Sales Account Manager, Stijn has honed his expertise in marketing, operations, and online sales.

His prior experience as a Commercial Advisor at Fortis Bank adds a valuable dimension to his versatile skill set and understanding of customer service and sales strategies.

Highlights

Aug 17 · linkedin

Are you not yet convinced that potential customers read your business’ reviews?  Read this 👇

I got used to writing reviews every so often after great experiences, making sure to highlight what made my experience so unique.

➡️ I recently received this email from Google, that one of my reviews from 18 months ago has reached 1.000 views.

That's 1.000 potential customers who wanted to visit Crussh - Fit Food & Juice Bars, could have been influenced by what they were reading.

🤔 Those 1.000 potential customers are reading and comparing your business with your competitor’s reviews. The wrong perception of your brand can hurt long term growth, especially for hospitality brands.

➡ If 10% of those 1.000 potential customers would have visited your business. How much revenue would that have generated?

➡️ What we know for sure is:

✅ People do read reviews and consider them valuable input before visiting a restaurant ✅ People always read the bad reviews ✅ People always read the replies from the brand itself

As a business, you have more control over online reputation than you think.

Convinced yet?

Sep 3 · linkedin

🚀 How the best-in-class Operations Managers motivate their franchisees to care about the company's online reputation.

📧 Email template included in article below

#cx #onlinereputation #operationsmanager #customerexperience #customercentricity

Stijn Van Brakel
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Location

Ghent, Flemish Region, Belgium