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Stu Seltzer

Expert in Brand Licensing and Strategic Alliances

Stu Seltzer is an accomplished professional in the field of brand licensing and strategic alliances, serving as an Adjunct Professor at New York University since 2004.13 He is the president of Seltzer Licensing Group, a global agency he has led for over 25 years, specializing in brand licensing, partnership marketing, and strategic alliances.2

Seltzer's expertise was developed through key roles at organizations like Yves Saint Laurent and DC Comics (Warner Bros.).3 He has worked with major clients such as Unilever, Scotts Miracle-Gro, and the American Red Cross, helping them maximize their marketing investments.12

At NYU, Seltzer teaches a 3-credit undergraduate course on Sports, Entertainment Corporate and Fashion brand licensing.3 His teaching excellence was recognized with the 2017 NYU Ambassador Award.34

Seltzer's educational background includes:

  • BS in Accounting from Lehigh University (1983-1987)
  • MBA in Marketing/Management from Columbia Business School (1989-1991)3

In addition to his academic and professional achievements, Seltzer is known for his enthusiasm in the industry, often seen at trade shows and creating entertaining video recaps of events.2 He was recently inducted into the Licensing International Hall of Fame (class of 2024).2

Highlights

Stu Seltzer '87 on Taking Chances - Lehigh Alumni
Stu Seltzer '87 on Taking Chances - Lehigh Alumni
Who We Are - Seltzer Licensing
Who We Are - Seltzer Licensing
Stu Seltzer - Seltzer Brand Licensing Consultant
Feb 12 · sps.nyu.edu
Stuart Seltzer | NYU SPS
Jan 1 · pli.edu
Stu Seltzer - PLI

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Stu Seltzer
Stu Seltzer, photo 1
Stu Seltzer, photo 2
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Location

New York, New York, United States