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Stuart Logan
CEO at Twine / Twine AI
Stuart Logan is a tech enthusiast dedicated to creating technology that empowers individuals and drives real impact.
As the CEO of Twine AI, Stuart focuses on developing ethical and diverse training data to enhance AI systems, ensuring sustainability and compliance with regulations.
With Twine, Stuart oversees a platform connecting companies to a vast network of over 500,000 freelance experts worldwide, offering flexible work opportunities in digital, creative, and AI fields.
Stuart boasts a rich history in the tech industry, having founded successful ventures like Amnis, a startup facilitating ad monetization for Windows software, Clowdy, a network for creative professionals, and YouTorrent, a popular BitTorrent meta-search engine.
In addition to his entrepreneurial pursuits, Stuart organizes 9others founders' dinners in Manchester, UK, facilitating support and collaboration among entrepreneurs.
Educationally, Stuart holds a BSc (Hons) in Computer Science from The University of Manchester and attended Bishop Wordsworth's School for his earlier education.
Highlights
How many times have you bounced from a website due to poor usability?
Below are 3 tips that can increase your customers by ~300%. It worked for us.
Getting new customers to your site is hard enough, but if they can't use it, they will leave. The average website loses 57% of its visitors in the first 3 seconds!
Your website is the first impression people get of you. But it’s no good if it doesn’t do its job: converting visitors to customers.
Here's what helped make Twine a conversion machine:
- Visitors browsing your website are looking for solutions and your website has to be more than just pretty. It needs to be functional, intuitive, and aligned with your brand. Clear navigation helps customers find what they need fast, while consistent branding builds trust.
💡Pro Tip: Optimise images and code for lightning-fast loading times. Amazon found every 100ms of slower page loads cost them 1% in sales!
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You MUST optimise for mobile. Over 41% of our web traffic comes from mobile devices. And that's pretty low compared to the overall internet average of 62%! A mobile-friendly site improves customer experience and reduces bounce rate. We implemented a responsive design with clear buttons, readable text, and a customer journey that works.
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A call-to-action (CTA) is more than just a button. It's a psychological nudge that taps into human psychology to motivate an action. Effective CTAs can dramatically improve your conversion rates. It bridges the gap between customer pain points and your solution.
For example, one simple CTA change from "Search for graphic designers" to "Hire a graphic designer" increased conversions by over 28%!
You can use action-oriented language, and create a sense of urgency (like limited-time offers), then strategically place them throughout the customer journey.
If you want more tips on growing your business, give me a follow or subscribe to my newsletter (link in profile).
Want to share your secrets – what worked for you?
95% of new product launches fail because of poor market targeting. Founders assume they know their audience. But they miss 1 of the 5 steps to define their customers:
If you can't define your target market, winning new and keeping customers, becomes impossible.
Here’s my take on how to REALLY know your customer…
Understanding your customers begins with demographics: age, gender, occupation etc. Will knowing these reveal your ideal customer?
Take King Charles and Ozzy Osbourne. Both were born in England in the same year (1948!), wealthy, dog lovers, and Alpine vacationers. On paper they sound like the same person, right?
That’s where we learn demographics are just a starting point. They miss the bigger picture.
The problems are
- When we only focus on demographics, we can exclude potential users.
- When we only group people by age/location, this ignores their unique needs.
So, how do you target only the RIGHT customers?
The solution: build customer personas
How do I build a persona?
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Gather demographic data. Despite its limitations, this data is the foundation
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Collect psychographic data. Things like lifestyles and influences, opinions and beliefs, goals and frustrations
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Understand the context in which your users interact with your product or service (eg focus groups, observing interactions etc)
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Collect stories and scenarios to bring your persona to life and help to predict future behaviour (Don’t assume, talk and listen to your customers)
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Identifying pain points and needs. This allows you to position your product or service as the solution your customers are looking for. Think of their “jobs to be done”
Now compile it. Make it a concise, shareable format so all your team understands it. Done ✅
Do you have any tips to further define your personas?
