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Stuart Maas

Sales & Marketing Manager at Lake Tahoe Visitors Authority

Stuart Maas is the Senior Director of Marketing & Business Development at the Lake Tahoe Visitors Authority (LTVA), a position he has held since August 2016. In this role, he is responsible for developing and implementing strategic marketing initiatives aimed at promoting Lake Tahoe as a premier year-round destination. His work focuses on integrated marketing programs, advertising, media buying, and managing the marketing and group sales departments to enhance tourism and economic growth in the region.124

Background and Career

Originally from Scotland, Stuart moved to Lake Tahoe to experience a ski season but decided to stay due to his passion for the area. He has over 20 years of experience in tourism, travel, and leisure, with a strong emphasis on marketing, sales, and technology. Before joining LTVA, he served as the Director of Sales, Marketing & IT at Powder House Ski & Board from 2003 to 2016, where he managed various sales and marketing efforts across multiple outdoor recreation businesses.1234

Responsibilities

Stuart's current responsibilities include:

  • Overseeing marketing strategies for the Tahoe South brand.
  • Leading grassroots campaigns to attract corporate and association groups.
  • Managing visitation and tourism initiatives to increase off-peak tourism.
  • Collaborating with stakeholders to promote events and media productions in the area.124

Education and Certifications

Stuart holds a Bachelor of Science (Honors) degree in Technology & Business Studies from the University of Strathclyde. He has also completed studies in Wilderness Leadership at Lake Tahoe Community College and has earned several certifications related to emergency medical services and avalanche education.24

Personal Interests

Outside of his professional commitments, Stuart enjoys various outdoor activities including gardening, backpacking, kayaking, and fishing. He is also known for his involvement in community engagement initiatives within Lake Tahoe.13

Highlights

Oct 8 · theorg.com
Stuart Maas - Senior Director of Marketing & Business Development ...
Sep 12 · visitlaketahoe.com
Stuart Maas - Visit Lake Tahoe
Stuart Maas - Visit Lake Tahoe
Apr 11 · tahoechamber.org
40 under 40: Stuart Maas, Lake Tahoe Visitors Authority
40 under 40: Stuart Maas, Lake Tahoe Visitors Authority
Jan 1 · calsae.org
Stuart Maas - California Society of Association Executives - CALSAE
Jul 2 · twitter.com
Stuart Maas (@stuartmaas) / X

Related Questions

What are some of Stuart Maas's most successful marketing campaigns at Lake Tahoe Visitors Authority?
How has Stuart Maas contributed to the revitalization of South Lake Tahoe?
What inspired Stuart Maas to move to Lake Tahoe permanently?
Can you share more about Stuart Maas's role in attracting corporate and association groups to Lake Tahoe?
What are Stuart Maas's key achievements since joining the Lake Tahoe Visitors Authority in 2016?
Stuart Maas
Stuart Maas, photo 1
Stuart Maas, photo 2
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Location

South Lake Tahoe, California, United States