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Stuart Melia
President & Founder at BRITTENN Cocktail Productions, LLC.
Stuart Melia is the President and Founder of BRITTENN Cocktail Productions, LLC, a global beverage marketing and consulting agency for the hospitality industry.23 He established the company in March 2018 and has been leading it since then.1
Professional Background
Before founding BRITTENN Cocktail Productions, Stuart Melia held several positions in the beverage and hospitality industry:
- Vice President of Beverage at CraftWorks Restaurants & Breweries, Inc. from February 20111
- Various roles with major hospitality corporations, contributing to his extensive experience in the field
Expertise
Stuart Melia is known for his vast experience in the beverage industry, which he leverages to:
- Create great experiences through cocktails, beer, and programming2
- Provide consulting services to the hospitality industry3
- Develop beverage marketing strategies for clients
Company Overview
BRITTENN Cocktail Productions, under Stuart Melia's leadership, focuses on:
- Beverage marketing and consulting for the hospitality industry3
- Showing people how to create exceptional experiences with cocktails and beer2
- Offering expertise in beverage programming and strategy
Stuart Melia's LinkedIn profile can be found under the username stuart-melia-95a9706, as mentioned in the query.
Highlights
https://lnkd.in/dkyEVuJ
To my connections this is a Proud Dad alert. My Daughter is a sophomore at Baylor University with plans to go to Law School when she graduates. Lakesyn has a passion for Diversity & Inclusion and Supporting Non-Profit organizations. For those of you in these fields I know she would like to follow you and learn more about what you do so give that connect button a hit on her profile. Thanks!
Restaurants: How to win with alcohol to-go:
- Follow local laws - They are changing by the hour on what you can serve to-go right now. Visit https://lnkd.in/eQEnY7c
- Operations first. Don't sell anything you cannot execute. In many cases you should probably stick to beer & wine. If you can and want to offer cocktails stay on brand and stay efficient. Gallon of Margarita great, Old Fashioned for 4 probably not a good idea.
- Cash is king. Deplete your current inventory through to-go sales. Then consider single serve packages for to-go like canned wine in addition to bottles while your dining room is not open.
- Consider Stelvin cap wines vs. cork for ease of use for to-go guests.
- Message your to-go beverage offerings on your online ordering website.
- Pricing is key - You cannot charge dine-in prices for to-go alcohol. Make it a compelling offer. 50% off Beer & Wine or whatever you're comfortable with. 4 x Cost on wine isn't gonna help you sell any wine right now.
- Ask your distributor if you can return unopened Liquor & Wine if you cannot sell it through to-go. In many cases you cannot do this but, it is worth asking your distributor as some allowances have been put in place during this time.
