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Stuart Melia
President & Founder at BRITTENN Cocktail Productions, LLC.
Stuart Melia is the President and Founder of BRITTENN Cocktail Productions, LLC, a global beverage marketing and consulting agency specializing in the hospitality industry. With over 20 years of experience in the food and beverage sector, Melia has established a reputation for delivering high-quality service and innovative beverage solutions tailored to the needs of various restaurants and hospitality businesses.1
Professional Background
Melia's career includes significant roles in major hospitality corporations:
- Vice President of Beverage at CraftWorks Restaurants & Breweries, Inc.
- Corporate Director of Beverage at O'Charley's Inc.
- Director of New Restaurant Openings at Logan's Roadhouse.
- Manager of Concept Development at Red Lobster.3
BRITTENN Cocktail Productions
Under his leadership, BRITTENN Cocktail Productions has developed beverage programs for over 800 restaurants, focusing on creating exceptional customer experiences through cocktails, beer, and comprehensive beverage marketing strategies. The company emphasizes a detailed analysis of business performance to enhance financial outcomes and operational efficiency.14
Education
Stuart Melia attended John Leggott College and Foxhills 6th Form College in England, which laid the foundation for his professional journey in the hospitality industry.
Personal Attributes
Melia is noted for his passion for service, commitment to quality, and creativity in developing innovative beverage offerings. His work has positively impacted numerous establishments by increasing profitability and enhancing customer satisfaction through tailored beverage programs.12
Highlights
https://lnkd.in/dkyEVuJ
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Restaurants: How to win with alcohol to-go:
- Follow local laws - They are changing by the hour on what you can serve to-go right now. Visit https://lnkd.in/eQEnY7c
- Operations first. Don't sell anything you cannot execute. In many cases you should probably stick to beer & wine. If you can and want to offer cocktails stay on brand and stay efficient. Gallon of Margarita great, Old Fashioned for 4 probably not a good idea.
- Cash is king. Deplete your current inventory through to-go sales. Then consider single serve packages for to-go like canned wine in addition to bottles while your dining room is not open.
- Consider Stelvin cap wines vs. cork for ease of use for to-go guests.
- Message your to-go beverage offerings on your online ordering website.
- Pricing is key - You cannot charge dine-in prices for to-go alcohol. Make it a compelling offer. 50% off Beer & Wine or whatever you're comfortable with. 4 x Cost on wine isn't gonna help you sell any wine right now.
- Ask your distributor if you can return unopened Liquor & Wine if you cannot sell it through to-go. In many cases you cannot do this but, it is worth asking your distributor as some allowances have been put in place during this time.
