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Susan Etkind
Director, Content Creation at Prosek Partners
Professional Background
Susan Etkind is an accomplished professional with over 20 years of experience in communications, specializing in content-driven marketing and thought leadership programs. Throughout her career, Susan has provided strategic advice to a diverse range of clients, helping them develop and execute content programs that not only raise visibility but also achieve their specific business goals. Her rich expertise spans various industries, including financial services, technology, consulting, insurance, legal, and healthcare.
As the current Senior Director of Content Strategy and Creation at Prosek Partners, Susan utilizes her extensive background to lead teams in crafting compelling content that resonates with target audiences. Her leadership in developing corporate positioning and branding programs has made a notable impact within the firm as well as for clients seeking to enhance their market presence. Susan’s knack for creating impactful narratives allows her clients’ stories to shine, ensuring they stand out in a crowded marketplace.
Prior to her role at Prosek Partners, Susan served as the Associate Director of Public Information at the New Haven Mayor's Office, where she honed her skills in public relations and effective communication strategies in a governmental setting. Additionally, her foundational experience as a reporter at the Connecticut Law Tribune has equipped her with a unique perspective on the intricacies of the legal and regulatory environments, further enhancing her capabilities in strategic communications.
Education and Achievements
Susan's educational background lays a strong foundation for her communications acumen. She holds a Master of Science (M.S.) in Journalism from the prestigious Columbia University Graduate School of Journalism, where she deepened her understanding of the media landscape and honed her editorial skills. Furthermore, she earned a Bachelor of Arts (B.A.) in Literature and Creative Writing from Hampshire College, which nurtured her storytelling abilities and creative thinking.
In her over two decades of professional experience, Susan has not only developed content strategies but has also been instrumental in the branding journeys of numerous organizations. Her innovative approach has led to significant recognition for the firms she has collaborated with, positioning them as thought leaders in their industries. Susan's ability to connect with audiences through meaningful content and her commitment to excellence have established her as a trusted advisor in her field.
Key Skills and Expertise
- Content-driven marketing
- Thought leadership programs
- Corporate positioning and branding
- Strategic communications
- Industry expertise in finance, technology, healthcare, and more
- Effective public information strategies
- Storytelling and narrative development
- Client relationship management
