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Susan Goodenow

Executive Vice President, Marketing & Communications at Chicago Bulls

Susan Goodenow is the Executive Vice President of Brand and Public Affairs for the Chicago Bulls, a position she has held since July 2021. In this role, she is responsible for overseeing the marketing and communications strategies of the organization. Goodenow has been with the Bulls since January 2012, initially serving as Vice President of Marketing & Communications before her promotion to EVP.12

Professional Background

  • Chicago Bulls:
    • Executive Vice President, Brand & Public Affairs (July 2021 - Present)
    • Vice President, Marketing & Communications (January 2012 - July 2021)
  • Boston Red Sox:
    • Senior Vice President, Public Affairs and Marketing (January 2008 - December 2011)
  • Major League Baseball:
    • Vice President, Business Public Relations (January 2006 - December 2007)
  • American Red Cross:
    • Corporate Partnerships and Cause Marketing (2005)
  • Sanderson Strategies Group:
    • Senior Public Affairs Consultant (1993 - 2004)

Education

Goodenow has pursued executive education at Kellogg School of Management and holds degrees from other institutions that have contributed to her expertise in marketing and public affairs.14

Recognition

In September 2023, Susan Goodenow was named one of the "50 Game Changers" by Sports Business Journal, highlighting her influence and contributions to the sports industry.356

Goodenow's extensive experience in sports marketing and public relations positions her as a key figure within the Chicago Bulls organization, where she continues to shape the team's brand and public image.

Highlights

Susan Goodenow — Chicago Bulls - Sports Business Journal
Susan Goodenow — Chicago Bulls - Sports Business Journal
Apr 6 · PRWeek
Patrick Sandusky joins Chicago Bulls as comms head - PRWeek
Patrick Sandusky joins Chicago Bulls as comms head - PRWeek
Crain's 2022 Notable Gen X Leaders in Sports - Crain's Chicago Business
Crain's 2022 Notable Gen X Leaders in Sports - Crain's Chicago Business
Apr 28 · grady.uga.edu
2022 Fellowship Profile: Susan Goodenow - Grady College - UGA
2022 Fellowship Profile: Susan Goodenow - Grady College - UGA

Related Questions

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Susan Goodenow
Susan Goodenow, photo 1
Susan Goodenow, photo 2
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Location

Greater Chicago Area