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Susan Kim

Chief Caffeinator specializing in PPC & Social Media Ads

Susan Kim is a retired professional who served as the Chief Caffeinator at Digital Caffeine from 2013 until June 2024. With a career spanning 40 years in the advertising industry, she began her journey as a copywriter at W.B. Doner in Baltimore. Over the years, she transitioned into various roles, including Creative Director positions at notable companies like Advertising.com/AOL and Virtual Vegas, before founding her own agency in Baltimore.

In her retirement, Susan reflects on her career with a sense of humor, likening her early experiences to the television show "Mad Men." She has expressed a desire to enjoy life fully, including hosting dinner parties and participating in triathlons.1

Susan holds a Bachelor of Arts degree from Harvard University and has also completed training in "Dare to Lead" as of December 2021.1

Highlights

Jun 30 · linkedin

After 40 years in the advertising business, I am officially retiring. My first job out of school was a copywriter at W.B Doner in Baltimore. It was Mad Men-esque. I was a Peggy Olsen and the men, while not quite as handsome as Don Draper and Roger Sterling, definitely behaved similarly. My next phase, I went to San Francisco and segued into the digital side and got to ride the insane dot boom and bust rollercoaster. Eventually, I ended up back to Baltimore and started my own agency 11 years ago. It has been a crazy ride in every sense of the word. I used to joke to my women's business group that my dream was to be a Modern Trophy Wife. Throw great dinner parties, travel the world, and win lots of triathlon trophies. And now-- I get to do it full-time!

Feb 14 · linkedin

How much do you care about the leads (requests from interested potential customers about your product/service) that come into your company? The salespeople in the movie Glengarry Glen Ross care about leads so much that they are willing to commit robbery and risk prison time to get them. That’s caring. You know those guys will treat those leads with the love, care, and nurturing they deserve. So, how are you handling your leads? Below are the 6 Biggest Mistakes you can make with them. Got more questions? DM me or ask in the comments.

Related Questions

What was Susan Kim's role at Digital Caffeine?
How did Susan Kim transition from advertising to real estate investments?
What are some notable projects Susan Kim worked on at Advertising.com/AOL?
How did Susan Kim's experience at Harvard University influence her career?
What inspired Susan Kim to start her own agency in Baltimore?
Susan Kim
Susan Kim, photo 1
Susan Kim, photo 2
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Experience

Chief Caffeinator at Digital Caffeine (2013 - Present)
Consultant at Web Ad.vantage (February 2013 - July 2013), Creative/Marketing Director at Susan Kim Consulting (2009 - 2013)

Education

BA from Harvard University

Location

Washington DC-Baltimore Area