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Susan Kim

Chief Caffeinator - Helping marketing directors deliver measurable results - Specializing in PPC & Social Media Ads

Susan Kim is the Chief Caffeinator at Digital Caffeine, specializing in paid search and Facebook Advertising. With a background in creative and marketing roles, Susan and her agency cater to marketing directors seeking measurable results without media markups. Graduating from Harvard University with a BA, Susan brings a wealth of experience from her tenure at various organizations, including Web Ad.vantage, Susan Kim Consulting, Advertising.com/AOL, and more. Her agency prides itself on clear communication, full transparency, and significant results for clients across various industries.

Highlights

Jun 30 · linkedin

After 40 years in the advertising business, I am officially retiring. My first job out of school was a copywriter at W.B Doner in Baltimore. It was Mad Men-esque. I was a Peggy Olsen and the men, while not quite as handsome as Don Draper and Roger Sterling, definitely behaved similarly. My next phase, I went to San Francisco and segued into the digital side and got to ride the insane dot boom and bust rollercoaster. Eventually, I ended up back to Baltimore and started my own agency 11 years ago. It has been a crazy ride in every sense of the word. I used to joke to my women's business group that my dream was to be a Modern Trophy Wife. Throw great dinner parties, travel the world, and win lots of triathlon trophies. And now-- I get to do it full-time!

Feb 14 · linkedin

How much do you care about the leads (requests from interested potential customers about your product/service) that come into your company? The salespeople in the movie Glengarry Glen Ross care about leads so much that they are willing to commit robbery and risk prison time to get them. That’s caring. You know those guys will treat those leads with the love, care, and nurturing they deserve. So, how are you handling your leads? Below are the 6 Biggest Mistakes you can make with them. Got more questions? DM me or ask in the comments.

Susan Kim
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Location

Washington DC-Baltimore Area